Respected Snowsports Chalet Company Places Emphasis On Snowboarding To Buck Trends

When Ski Miquel, an independent, family run, catered chalet-hotel business was founded in 1980, the sport of snowboarding barely even existed. Now, however, around 20% of all Ski Miquel guests are snowboarders (higher than the 2016 Ski Club of Great Britain figures which claim that 92% of snowsports holidaymakers are skiers). 

Great snow 01

Founder, Richard Johnson, is now handing over the reins of the business to his son Ralph and Nick Maxwell – university friends and expert snowboarders who are looking forward to building the Ski Miquel brand over the next 30 years.

Their six hand-picked chalet-hotels are spread across Austria (Saalbach, Bad Gastein), Spain (Baqueira), France (Serre Chevalier and Montgenevre) and Switzerland (Lauterbrunnen) covering many of the top resorts for snowboarding.  Serre Chevalier was voted #4 ‘Best Place to Snowboard in Western Europe’ by the World Snowboard Guide and Saalbach has a great reputation for snowboarders wanting to hit the park.

With two keen snowboarders running the shop now, and the sport growing in popularity year on year, it is inevitable the more investment will be placed on the sport within the business going forward.

For more information, see www.skimiquelholidays.co.uk or check out their Facebook page @SkiMiquelHolidays

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