Hirec Action Cameras 2018 Preview

Retail Buyers Guide:  Action Cameras & Accessories 2018



Ocean Roots Surf Club gang in Morocco

What are the major trends in the Action Sport Cameras segment at the moment and how do you address them with your products?
Entry level and price point cameras are still selling well. We address this demand with a range of three cameras that covers the entry level to mid-level price point for action cameras.

As image quality at which cameras can film now, outruns the quality most computers can edit and screens can show, there is no point for amateur users to spend good money on professional cameras. Consumers are becoming more and more aware of that and realise that they can have the same fun for less money.

360° is another big topic, but in action cameras it will take a little longer for people to understand how to use and edit these videos. Also most 360° cameras on the market right now are not shock and waterproof.


LYNX730 with case

What do retailers need to have in stock for the upcoming Christmas sales period?
360°cameras and new accessories, to improve the variety of videos and angles.

Do you have any new models, accessories or innovations in the pipeline for this winter / next year?
We’ve been working on a new model for a while, it should be available soon. technology is evolving very fast when you launch a new model, the most important thing is to be sure, that everything will work perfectly and that the technology is easy to use.


Full Range

Do you focus on easy usability or high tech output?
People want to see good quality images, but nowadays you don’t need a professional camera to capture them. So our approach is and has always been to develop products to be used without being a camera-specialist. However you can still have videos in high quality with a camera range from FullHD to 4K.

What’s your bestseller / most popular item?

Please outline 2-3 of your key products for Winter 2017 / new launches for 2018:
360° camera and new Bluetooth speakers.

Brand Previews


88 Hirec camera

Retail Buyer’s Guides

Bottles & Flasks SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19



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