CATEGORY: ACTION CAMERAS
BRAND: MODERN TECHNOCRACY
INTERVIEWEE: RENO MAKANI (FOUNDING ATHLETE & PRESIDENT)
What are the major trends in the Action Sport Cameras segment at the moment and how do you address them with your products?
At MT we have developed a patented design to enable users to mount just about any action cam, camera or smartphone. The reality is that action cameras are just one way to enjoy capturing and sharing content. Not to mention all MT products are made from High-Strength Aluminum Alloy & Carbon Fiber.
What do retailers need to have in stock for the upcoming Christmas sales period?
The MT-PROKIT is perfect for the traveling athlete, adventure photographer or weekend warrior who requires streamlined equipment options. The MT-PROKIT easily transforms into six different mounts simply by reconfiguring its modular components. MSRP: $119.99.
Do you have any new models, accessories or innovations in the pipeline for this winter / next year?
We have a full line of video and photography tripods, gimbals and some lifestyle swag.
Do you focus on easy usability or high tech output?
At MT we want to incorporate innovation, durability and sustainability into building out the Modern Technocracy. Remember that MT is a lifestyle brand that came to be through the craftsmanship of a diverse group of 13 athletes and photographers whose real life travels, adventures and pursuit of capturing dramatic content.
What’s your bestseller / most popular item?
MT-PROKIT and might I add the MT-SBX.
Where do you think the development is going here?
We have a lot in the pipeline and most of our R&D is top secret so stay tuned!
Please outline 2-3 of your key products for Winter 2017 / new launches for 2018:
MT-PROKIT: 6-in-1 mount kit “Limited Edition”
The MT-PROKIT easily transforms into six different mounts simply by reconfiguring its modular components. Included is the MT-7, the most versatile handheld on the market. For capturing POV and 3rd person perspectives. Ideal and super easy to use with most any camera, action cam and smartphone. Perfect for the traveling athlete, adventure photographer or weekend warrior who requires streamlined equipment options.
6 Mounting Options: Handhelds; MT-1 or MT-7, Flat & Curved 3M® Adhesive Mounts; MT-SB or MT-SBX & MT-HM or MT-HMX.
MT-SBX: 3M® adhesive flat mount with extension arm
The MT-SBX has the ability to attach to just about any flat surface with 3M® VHB™ adhesive tape. Made from high-strength aluminum alloy, the patented MT-SBX mount is tough enough to withstand the harshest conditions while maintaining maximum performance and versatility. Ideal for most cameras and smartphones.
The MT-SBX is the world’s first articulating aluminum extension mount with a patented action cam and 1/4″-20 interchangeable 360° swivel head, 360° pivoting base with infinite onboard POV and 3rd person perspectives.
MT-POD/C telescoping monopod pole – carbon fiber
The MT-POD/C was designed to be the lightest, most versatile monopod pole. It’s ultra-portable, telescoping design makes it universal and easy to use. Made from carbon fiber and high strength aluminum alloy, the MT-POD/C is the “Ultimate Selfie Stick” Ideal for most any action cam, smartphone and even digital cameras.
MT-POD/C is the world’s first carbon fiber, telescoping and articulating monopod pole. Includes MT’s patented universal action camera and 1/4”-20 camera compatible head, dual 180° articulating pivot joint for unlimited onboard POV and 3rd person perspectives.
MT-SMRT1 smartphone mount – aluminum
The MT-SMRT1 was engineered to be the most secure smartphone mount ever. Made from high strength billet aluminum alloy that transforms your phone into a powerful and stable cinematic device. Equipped with MT’s patented 360° swivel head.
MT-SMRT1 is compatible with all MT mounts and just about every smartphone.