Catagory: Technical Packs
Interviewees: Florian Lang – Product Manager and Andi Aurhammer – International Marketing
What are your main price points for next season?
Our line of technical bags ranges from 79.- to 139.- euros. Including board bags, the line even starts at 39.-
What is your collection theme and which stories are you telling to get customers stoked on functional snow performance backpacks?
We are trying not to go with one theme for the whole collection as our bag line is tailored for a pretty diverse target audience. We usually have three to four themes within the line offering; urban-inspired, outdoor, functional and school/educational. Our stories are influenced not only by technical features but also by our ambassadors who are using them on an everyday basis.
What makes this product category important to your brand and what are your USPs?
Bags allow Nitro Snowboards to grow beyond snowboarding. Our unique selling points are the combination of innovative new shapes/prints with smart features for the right price point. All other brands either go in one direction, style or function. We managed to combine them within one offering.
How are you helping retailers sell these packs and educate customers?
The retail structure for bags is pretty diverse, therefore we believe that only individual solutions will help the retailer to grow our brand. We try to be best at servicing them and helping to find in-store solutions.
Of course, we offer POP displays, but we still believe that we need to find individual solutions for each of our customers. Our small operations allow us to do that.
Which technical features are you the most proud of?
Besides the standard features like hydration/avalanche gear pockets and board/ski carry systems, our outdoor bags are prepped for the KOROYD® EOP1.0 impact panels to protect your back, a unique ski pole fixture to safely fix the sticks to your bag and a dry gear pocket inside to keep your spare shirt dry or your sweaty first layer stuff contained. Also unique is the size adjustable back panel system to custom fit the bag for everybody from 1,60m-2,10m tall.
What are you doing with materials, colours and textures?
Ripstop fabrics for durability and lightweight, HD foams, strategic hypalon reinforcements to protect the bag from the board’s edges. Colors: black, dark blue, bright red cover the range.
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
ROVER 14: Volume 14l, multipurpose outdoor bag, with board carry system, helmet carry mesh, Koroyd EOP1.0 ready
SLASH 25pro: Volume 25l, snowsports pack with size adjustable back panel and carry system, KOROYD EOP1.0 ready, hydration compatible, dry gear pocket, avalanche gear pocket, ski pole storage.
AERIAL: Volume 27L, cross over bag with everyday features like laptop and sunglass pocket but also carry straps for skate or snowboard.