BRAND: SNOWBOARD BOOTS
KEY PRODUCT FOCUS: What are the three most important products of next year’s boot line? Why?
Prophecy S, top freestyle boot with all Northwave tech at maximum (SL, flex window, Vibram insert); Edge allmountain freestyle boot with the sole outsole Stamina, responsive EVA with Rubber where needed, superlight; Domain CR special version or the well know freeride Domain with outsole for semi and fully automatic crapons.
Materials: using any previously unseen materials (in build, cushioning, support or grip) or construction methods?
We are using TPR reinforcement of toe and heel area to provide extra resistance and more support. We developed an updated heel retention system on the whole collection.
What’s new in lacing – trad, Boa, something different? What do people want? SuperLace and SPIN closure system with Dyneema cable.
Imagine the overview section of your boot catalogue next year. What’s the defining aesthetic? Talk to us about the colorways/prints/patterns/influences/textures you’re using?
Clean and classy, no more poppy colors but natural, tone on tone graphics.
Splitboarding is performing well in a tough market. Are you going in this direction?
We developed the Domain CR crampon compatible.
Which part of your range are you investing in the most? Freestyle, freeride, do-it-all, beginner…? Why?
All mountain freestyle because that’s the real snowboard essence to us.
What trends in other footwear sectors have made an impression on your line?
Skate and outdoor.
What are your top marketing stories for next season? This will help us to put some focus in the right place.
Building an important team, we added Ethan Morgan and Tor Lundstrom.