Picture Snow Helmets 18/19 Preview

Category: Helmets
Brand: Picture
Interviewee: Julien Durant, Co-founder

Picture Unity Snow Helmet in Brown

Picture Unity Snow Helmet in Brown

What are the main trends in the helmet market for action sports in FW18/19?
1-More sustainability: Our whole helmet range uses recycled polyester lining and recovery EPS coming from the Japanese car industry

2-Design: Matching colour with new Picture outerwear collection

3- Security & comfort : Fidlock : Even wearing gloves, you can open & close your helmet easily / Boa fit system: to redefine the possibilities of fit

Will you release any new models?
For the FW18/19 collection, we are introducing a hybrid reference, the Omega Helmet: a mix between In-Mold construction and a Hardshell one. It allows to double the shock absorption maintaining at the same time a maximum of lightness.

Any new technologies or other innovations?
-Fidlock : Even wearing gloves, you can open & close your helmet easily
-Boa fit system : to redefine the possibilities of fit

What materials are you working with?
Together with KALI, we have developed the first & most eco-friendly helmet ever made in the industry. The re-invented industrial process we are using is a revolution in an industry where 30% of the raw materials used in production is wasted.

Wearing a Picture helmet made of recycled materials is much more than wearing a simple protection. It’s being part of a community and making an environmental statement.

First, the lining is 100% made of recycled EPS (Expandable Polystyrene) collected from Japanese automobile manufacturing industry leaders. Then, the lining and ear pads are made from recycled PET bottles.

When it comes to design, colours & patterns – what are the main trends in your FW collection?
We personalised our helmet range using the brand logo and our asymmetrical unique design.

Concerning colours, we are using basics with black and white, but also matte colors and we are mixing shining and matte colors together. The trendy colors for the FW18 collection are khaki, beige and navy.

We chose to not design mono colour helmets which are already trivialized, and instead use the Picture design.

How are you addressing goggle compatibility and audio integration?
We are integrating a hifi system in our freestyle helmet (Unity), hidden into the earpad.

Picture Unity Snow Helmet with Hifi

Picture Unity Snow Helmet with Hifi

We’ve managed to make our front line shapes fit perfectly with Anon and Oakley goggles: the curve of the front panel has been designed to avoid any hall between the goggles and the helmet.

Please talk us through your 2-3 keys models for FW18/19.
Unity:
-New fit : closer to skull for a better look
-Hardshell construction : Composed of two parts: a shell and a shock-absorbent foam padding glued together
-Removable ear pads
-Boa and fidlock system
-Venting system with 2 specific ventilated areas : on the top and on the front which helm to remove fog on goggles.

Picture Unity Helmet in Brown

Picture Unity Helmet in Brown

Omega :
-Hybrid construction : with first In-mold which eliminates bonding element creating superior protection, stronger design, a more precise fit and a significantly lighter product, and with the Hardshell construction, composed of two parts: a shell and a shock-absorbent foam padding glued together
-Removable ear pads
-Boa and fidlock system
-Venting system with 2 specific ventilated areas : on the top and on the front which helm to remove fog on goggles    

Unity Hifi :
-Using high quality earphone which are also hands-free kit compatible
-Hardshell construction : Composed of two parts: a shell and a shock-absorbent foam padding glued together
-Removable ear pads
-Boa and fidlock system
-Venting system with 2 specific ventilated areas : on the top and on the front which helm to remove fog on goggles    

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