Vimana Snowboard Bindings Preview FW18/19

Retail Buyers Guide:  Staff Sales Handbook: Snowboard Bindings 2018/19

Category: Snowboard Bindings
Brand: Vimana
Interviewee: Tronna, brand manager

Scando White Angle

Scando White Angle

KEY PRODUCT FOCUS: What are the top three most important products of next year’s line, and why? Please tell us about them, and what makes them the highlights.
Last season we introduced our new Scando Binding. Complete with our new team straps and ultra-responsive highback.
This binding is part of our “always in stock” program, available in matte black or matte white. For 18/19 we introduce signature colourways with Style Queen Enni Rukajärvi and ScandoBoss Brage Richenberg.

Which new materials are you using in your bindings?
We build our bindings with urethane mixed with fibres, the same material a skateboard wheel or an oil pipeline is built from. We have really good experience with this material and close to no warranties.
Our straps are moulded rubber, you feel strapped in without actually feeling the straps.
Oh, and all our bindings (and products) are vegan.

Please tell us about the dominant colour themes in next year’s binding line?
As always Vimana colour palette is black, white and metallic colours.

Prices: Where is your brand going? Higher? Lower?
Our goal is always to produce a high-end quality product at a mid-range price point. Our bindings retail at 199€ with a good mark-up for our retailers.

Any new ideas in buckles, straps, highbacks, bases (or baseless)?
We spent two years fine tuning our new binding, so the new high-back and straps are working great. The baseplate is responsive without compromising board flex.

Scando Black Detail 4

Scando Black Detail 4

Going for an easy-in, easy-out solution next year? If so, are you licensing or developing it yourself?
No, with our bindings you have to bend your knees.

It’s important the binding fits the snowboard boot correctly. What do you do to make sure the fit is OK?
We integrate our boot and binding programs to fit perfectly together. When stepping into a binding the crucial parts are heel cup fitment and width fitment. Our boots(and other brands we tested) has a snug fit in our bindings.

Which factories do you use for production, what country? Where do you do the assembly?
We build our bindings at one of the best plastic injection factories in Asia.

What are your top marketing stories for next season? This will help us to put some focus in the right place.
As always, VIMANA boards, boots and bindings are made to the exact requirements of our team riders They are our judge and jury. We don`t make products that our team does not ride and approve.
We keep it simple with Scandinavian design and premium materials.

Scando White Back

Scando White Back

Brand Previews

Advert

89 ISPO show
88 Sportachat show
89 shops 1st try

Retail Buyer’s Guides

Bottles & Flasks SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

Magazine

ENGLISH_102-cover
Send this to a friend