Interviewee: Max Thurner, International Marketing Manager Snowboards, Helmets & Goggles
What is THE hot new trend in your goggle line for FW18/19?
We see the most successful products being goggles with a flashy mirror coating – which we offer at very competitive price points. We still see a certain demand for “all black” models, but in general the popularity of big, bold, frameless & flash continues.
Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season?
In 17/18 we introduced our own TVT (Trans Vision Technology) lens technology – it enhances the contrast and at the same time are scratch resistant. Pretty much all of our athletes now request those lenses, reflecting its popularity. After the first sell-in season, we also have reason to believe this technology is demanded by retailers.
Sure you find quite some contrast enhancing technology from all brands; in addition, though we applied the mirror coating of those lenses on the inside, so it looks flash but the coating is protected by the lens from external hazards, like swiping it off or scratches. See more for longer.
Frames: What system(s) are you working with? Any innovations / new features here?
We are working with several models, having a main-frame and frame-lens construction on top price points – enabling the Speed Snap Lens Exchange System. Lower price points feature the standard frame construction. Of course made from a high-tech compound, harvested on the moon etc. etc – no, serious: its a basic construction, focusing on the essentials for entry-level price points.
What about the colour and pattern highlights for 18/19? Are they tied to other parts of your range/product offerings?
Of course, we match our goggle line with our helmet line. But you will find EVERYTHING as we have SOMETHING for EVERYBODY.
Any interesting marketing stories?
Our TVT line gets a new model featuring polarization. We offer video screens for our partner stores. You will see a lot of our helmets & goggles at the Olympics.
Please talk us through your 3 key models for FW18/19?
The GLOBE TVT is a brand new goggle with a big, bold toric lens design. This double lens offers top-of-the-line UV protection and anti-fogging qualities, while its frameless construction creates a modern outline that is perfectly helmet compatible. The goggle’s Speed Snap Lens Exchange system allows lenses to be swopped on the go and new TVT lens technology delivers enhanced contrast and improved scratch resistance.
HORIZON FMR + Spare lens
The HORIZON FMR is a co-creation of HEAD and their professional athletes. It delivers supreme comfort, unmatched eye protection, function and cutting-edge style in all winter sports environment. Features include ultimate UV and anti-fogging, a very wide field of vision, Speed Snap Lens Exchange system, helmet compatibility and slip-free silicone strap backing. They also come with a spare lens for cloudy conditions.
The SOLAR is a revolution in on-mountain eye protection and sports a coveted ISPO WINNER 2016 award. It is a slim-line, lightweight goggle with a frame-free construction. The face foam is fitted directly onto a flashy mirror coated toric double lens, creating the perfect goggle for style-conscious, fun time skiers and riders.