Retail Buyers Guide: Men’s Surf Apparel FW18/19
Category: FW18/19 Men’s Cold Water Surf Apparel
Interviewee: Karrie Blittersdorf, Apparel Product Line Manager
How has your winter Surf Apparel segment evolved since last winter season?
Over the past couple of seasons, we have been streamlining and elevating our product to fit the needs of our consumers. You’ll see a few new key styles that we’re very excited about. We have a really solid product offering with exceptional quality and fit, and have added in elevated pinnacle styles for those who need it.
What are the main trends you see popping in your Fall Winter 18/19 Surf Apparel line?
Function, style, and performance. With a tighter line, we make sure each style delivers the performance our consumers need without sacrificing style and aesthetic.
Which approach(es) did you give to your product line? What are the key inspirations behind your collection this year?
Travel has been a big theme for us, as many of our consumers are traveling across regions to surf. We developed the line to be practical for travel, whether it is zippered hand pockets, or lightweight fabric to superior comfort.
In terms of fabrics, materials and textures, what are you working on for Fall/Winter 18/19?
We offer a variety of materials in our collection, including cotton blends that give the boardshorts a great vintage feel. All but one of our boardshort style are in 4 way stretch for premium comfort and performance.
How do your colour palettes look for men’s FW18/19 season?
Our colour palette for FW18/19 has a very earthy feel with pops of light green and coral. We approached it by looking at two separate consumers – one that looks for a timeless/ heritage feel, and the other that is lighter/brighter with a throwback vibe.
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Storm Boardshort – new pinnacle style for Dakine. Elevated materials and trims for optimal comfort while surfing the biggest waves. Fabric blocking for ultimate comfort, with welded panels, hem, and inseam.
Sumbawa Travel Boardshort – Travel inspired boardshort for those who are always on the move seeking out their next mission. Two welded vertical side pockets are perfect for stashing wallet and phone for extra security while traveling. We added in Polygiene Odor control to the fabric to eliminate odors when you don’t have access to a washing machine while traveling. Finally, the timelines silhouette and tonal print make it so you can wear these day in and day out. A true hybrid boardshort.
Maoti Boardshort – Classic silhouette with our lightweight 4way stretch fabric and a fun tropical print in 2 great colorways. This style has our non-chafe gusset fly that you will find in all of our boardshorts, as well as a welded pocket, hem, and inseam. A truly functional boardshort that provides comfort and style in and out of the water.