Interviewee: Josh Sweeney, Director of International Sales
What are your main price points for next season?
We strive to maintain a fair and honest price point for well-made goods, with the bulk of products ranging from 40.-€ – 130.-€
Do you think that men are spending more money on clothing than in previous years?
Yes, we believe men who may have been caught up in the recent heavy logo craze may feel the need to tone things down, or follow a new trend, which would require a revamp of their closets, thus spending more money.
Are you seeing any dominant overall trends for FW2018, like work wear for instance?
In our particular market segment we’re seeing a more mature work wear-meets-outdoors look that goes back to clean and simple lines and away from louder exterior logos.
What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavor?
The theme for this season “From the Mountains to the Sea; Functional Equipment for the Modern Outdoorsman.” We’re constantly encouraging people to get outdoors and enjoy nature, whatever that means to them. We’re all on a daily adventure. For some that can simply be managing the trek to work, for others that can be summiting the Dolomites, or early morning surf checks at Hossegor. Whatever your personal adventure aspirations are, HippyTree has something for you.
What makes this product category important to your brand and what are your USPs? HippyTree started out of a California garage in 2004 as a surf and climbing apparel brand. The two sports of surfing and climbing have many similarities and participants. You can round up your friends, search for surf or stone, then it’s just man versus nature. Surfing and bouldering, a minimalist style of climbing, don’t require a ton of gear and it’s relatively inexpensive when compared to many of the snowsports, so this particular blend is very interesting to us.
What is the “must have” boardsports look (head-to-toe) for next season?
Solid color beanie
Insulated jacket with flannel or woven underneath
Functional chino or twill pant with stretch
How are fits evolving in tops, bottoms, outerwear?
Pants appear to be fitting a little looser than previous seasons, while shirts and outerwear are more of a standard fit.
What are you doing with materials, colours and textures? We’ve introduced some wool blends and corduroy to our Fall/Winter 18 collection. Our color pallet remains very earth toned and textures are a comfortable meets durable.
What are the trends in prints, graphic designs and patterns?
For HippyTree specifically, nature inspired prints always work well. Graphics that have a retro styling remain very strong and geometric patterns with wood texture have been receiving a solid response.
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Santos Jacket (army) is a DWR coated nylon rip stop exterior with flannel lined core and satin lined sleeves, making it the perfect shell for the rainy day hikes and commutes.
Ottawa Vest (blue) features a cotton canvas and nylon rip stop exterior with a DWR coating. This functional layering piece can be dressed up for the city while rugged enough for the trails.
Rosenthal Flannel (brown) is a polyester/wool blend that is sure to keep the chill off your back, especially when teamed up with the Ottawa Vest.
Motif Woven (rust) has a subtle nature print on a buttery blend of cotton and polyester, with just the right amount of spandex/stretch to make this the perfect piece any adventure, even if that’s just making it to work on time.