Iriedaily Men’s Streetwear FW18/19 Preview

Retail Buyers Guide:  Men’s Streetwear FW18/19

Brand: Iriedaily
Category: Men’s Streetwear FW18/19
Interviewee: Patrick Kreßner (Head of Design)



What are your main price points for next season?
Similar to seasons before. We try to expand our price range on top and bottom a bit.

Are you seeing any dominant overall trends for FW2018, like work wear for instance?
Colour blocking in 90s retro optic is the big theme for FW18.That means most of the FW18 collections will be much more colorful than in past years.

What is the “must have” boardsports look (head-to-toe) for next season?
Our “Get Down Pull Up Jacket” combined with one of our Track Pants.



How are fits evolving in tops, bottoms, outerwear?
Due to the dominant 90s trend the fits are getting more relaxed and sometimes even loose.

What are you doing with materials, colours and textures?
Sweat and jersey fabrics are getting more heavy and colours are becoming brighter. The main trending fabric textures are crinkles or ribstops.

What are the trends in prints, graphic designs and patterns?
Also here we can see the 90s influences immediately. We feature some crazy 90s patterns in our collection. But also ethnso and camouflages are still a big theme.



Please name and describe your 3 highlight pieces and items that retailers should definitely order.

  1. The “Get High” And “Get Out Jacket” are our key pieces this season when it comes to functional styles; they have a lot of technical features and innovation in combination with a bold design.
  2. “Steady Anorak” and “Steady Parka” are two more clean and grown up styles that feature a super valuable bonded and peached cotton shell fabric and trims like hidden magnet closures on pockets and flaps
  3. Our Track Suits “Get Down Jacket & Pant” / “Block Steady Trainer & Pant” are the “It-Pieces” when it comes to more fashionable styles.

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