Retail Buyers Guide: Men’s Surf Apparel FW18/19
Catagory: Men’s Surf Apparel
Brand: Rip Curl
How has your winter Surf Apparel segment evolved since last winter season?
We introduced more technicity in our range in term of constructions and fabric: New Wax jacket product, increase and develop vapour cool range. New Anti-series fleeces products and special recycled range of products
What are the main trends you see popping in your Fall Winter 18/19 Surf Apparel line?
The main thing on our range is comfortable and technical surf products.
Which approach(es) did you give to your product line? What are the key inspirations behind your collection this year?
We have 2 big trends in our range, the first one is based on the 90’s sports products, revisited by our surf filter and history.
The second based on our own surf historical logos, with Australian, Californian and Hawaiian 70’s inspirations.
From top to bottom, please describe a few typical MEN’s silhouettes?
Anti-Series Nylon jacket with flannel lining, crew neck fleece with printed sleeve and vapour cool tee shirt underneath. Bottom, a raw denim pant.
In terms of fabrics, materials and textures, what are you working on for Fall/Winter 18/19?
We introduced wax fabric jacket, more technicity in the Anti-series jacket and fleece range :
Nylon fabric, breathable and water-repellent fleeces. Vapor cool tees & fleeces. Full range of recycled products (surf craft).
How do your colour palettes look for men’s FW18/19 season?
Earthy colours that are nice, clean and easy to wear, mixed with some vintage colours
What design features are you implementing to help surfers when surfing in colder conditions?
Best fabrics jackets and fleeces with mix of breathability and keeping you warm with critical seams sealed, to keep you dry.
Polar lining pocket in some jackets with waterproof zippers, wilder and storm hoods
Please list and detail your top 3 pieces including imagery.
Anti-Series recycled jacket Easyrider
The wax on jacket
Vapor cool tee shirt