Carve Goggles FW18/19 Preview

Catagory: Goggles
Brand: Carve
Interviewee: Colin Foy – Product Development Manager

What is THE hot new trend in your goggle line for FW18/19?
We have many new developments and styles for 2018 and going forward. Most notably we have introduced a new INFINITY frameless style that has (amongst other things) a slightly larger sleek design and a vented flow-through system. We have also added a style called RUSH. This is more of a small to mid-size goggle with an extremely thin frame that also gives it a very clean frameless appearance. Carrying through on mid-size developments we have another inclusion called EXCESS. This is a new approach to a large/mid-size design with a spherical lens. All new and carry forward designs have Custom Fit Foam, Vented System, Anti Fog Treatments and are Helmet Compatible.

Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season?
Carve has 4 primary tint colours. Clear (MX &Night skiing/Boarding), Grey/Smoke (Bright Sunny Days), Rose/Vermillion (Sunny/Overcast Days) and Orange/Yellow (Low Light/Cloudy Days). These colours are represented in most style, but if a reflective Iridium outer layer is used we match the combination of tint and Iridium with the conditions for ease of selection. We are also developing a suitable transition lens treatment.

Frames: What system(s) are you working with? Any innovations / new features here?
It is important for the Carve product to cover a broad range of consumer preferences, so we are across most variations of fit, size, lens shape, colour, ventilation, helmet adaptability and tailored lens configurations to suit the prevailing conditions.

What about the colour and pattern highlights for 18/19? Are they tied to other parts of your range/product offerings?
We maintain a broad base of colour variations that are generated by market trends and consumer preferences. We cover black, white, cyan blue, red, lime, orange, and shades of pink along with textured strap designs and camo versions. We currently offer 13 different styles that total 56 colour combinations (SKU’s).

Any interesting marketing stories?
In 2017 Carve formally established a US office and distribution network. The initial response has been extremely positive and the US market share for Carve eyewear and goggles is increasing substantially on a weekly basis. Carve has built an enviable reputation for providing premium, well designed, market worthy and high-quality product at a value for money price. The brand has become a significant international business that is now distributed in more than 30 countries around the world.

Please talk us through your 3 key models for FW18/19?
INFINITY
Slightly larger goggle (W=174mm H=90mm)
Sleek frameless design
Custom fit foam
100% UV protection
Vented flow-through system
Silicone anti-slip inside strap
Anti-fog lens
Helmet compatible
Available in category 2&3
3 variations

Carve-Infinity

Carve-Infinity

RUSH
Small/Medium goggle (W=160mm H=76mm)
Clean frameless appearance
Custom fit foam
100% UV protection
Vented flow-through system
Adjustable strap
Anti-fog lens
Helmet compatible
Available in category 2&3
6 variations

Carve-Rush

Carve-Rush

EXCESS
Large/midsize goggle
Spherical lens
Custom fit foam
100% UV protection
Vented flow-through system
Adjustable strap
Anti-fog lens
Helmet compatible
Available in category 2&3
4 variations

Carve-Excess

Carve-Excess

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