Interviewee: Aurélie Zucco – Business Unit Manager Technical Equipment
What is THE hot new trend in your goggle line for FW18/19?
For the next season, we will pay a special focus on the optical quality through Zeiss technology in order to provide the best optical comfort to skiers, improving contrast, offering a wide field of view. The compatibility between our helmets and goggles product offers is extremely important to ensure a perfect fit and have been integrated into our latest product developments. The frames tend to be smaller, more integrated with modern designs as well.
Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season?
Instant recognition of features on uneven terrain (moguls, crevasses, icy patches, etc.) is key to avoiding injury. Rossignol has selected the technology and the specific know-how of the specialist in optics ZEISS. Some lenses features ZEISS SONAR, distinguished by the fact that it maximizes the light transmitted and eliminates the «blue light» effect behind the retention of certain wavelengths, in order to improve contrast, optimize colors and increase the definition of moguls and dips in the piste, whatever the light conditions, guaranteeing increased safety at all times.
What about the colour and pattern highlights for 18/19? Are they tied to other parts of your range/product offerings?
Our goggle product offer is linked to our key ski highlights and stories – For 18/19 our ski racing story will be impactful with some key colour codes that have been duplicated in our goggle range. One other key topic is the compatibility between our helmet and goggle product lines in order to offer the best fit, providing adjusted shape, thermal insulation, optimal ventilation and protection. This compatibility is extremely important to maximize comfort. In addition to the compatibility in terms of fit, we aim at matching graphics of helmets and goggles, selecting the same colours, designs and design details.
Any interesting marketing stories?
Our main marketing story is about ZEISS technology to provide improved optical comfort in any weather conditions to skiers.
Please talk us through your 3 key models for FW18/19?
Our 3 key styles are the new:
MAVERICK Photochromic Black featuring toric double lenses and Zeiss optics
AIRIS Sonar Blue dedicated to Women featuring Spherical double lenses and Zeiss optics
HERO Black matching with our HERO racing product offer