Retail Buyers Guide: Goggles FW18/19
Interviewee: Annemiek van den Boogaard, Product manager
What is THE hot new trend in your goggle line for FW18/19?
Minimalistic and sustainable. We like to reduce our environmental footprint by using less material. The technical aspect is always our starting point, as we put a lot of thought into our lenses and practical application.
Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season?
Double lens, Polarized SINTEC®/ Photochromic TRANS+ used in our Mohawk goggle. The polarized SINTEC® lens can be used in low to bright conditions The lens Reduces 99,9% of the glare and reflections which results in greater visibility. The lens also increases contrast and depth perception. The Photochromic TRANS+ lens reacts to changes in light conditions, it reduces eye fatigue and the lens will constantly adjust to optimize the visual experience. We have more tonal frame shades in combination with the lenses, so, for example, a blue frame comes with a blue Revo lens. Our newest colours are shades of blue and green and purple.
Frames: What system(s) are you working with? Any innovations / new features here?
Nauders is provided with an interchangeable lens system. On the side of the goggle, there is a switch which allows you to easily change the lens. With this feature, you can easily adjust your lens to the changing weather conditions.
What about the colour and pattern highlights for 18/19? Are they tied to other parts of your range/product offerings?
By developing our designs for the new collection, we also work with 4 main components. The colour story, design functionality, technical package, and garment patterns. For next season we work with colours that are bright and vivid to those that convey a sense of earthiness and are reminiscent of the hues that surround us in nature. On top of that, we go with colour-blocking to create a more interesting collection with complementary colour combinations. In the end, we always try to come with a renewed sense of imagination in which the colours and designs are more different than the traditional.
Please talk us through your 3 key models for FW18/19?
OLYMPIA: Uni-sex model, Double lens with full green mirror, Anti-fog 100% UV-protection, Adjustable strap with silicone anti-slip, Extra thin frame, Soft hypoallergenic foam, Helmet compatible, Outrigger positioning system.
VORLAGE: Uni-sex model, Double lens, Spheric lens, Polarized SINTEC®, Anti-fog,100% UV-protection, Adjustable strap with silicone anti-slip, Lens ventilation, Frame ventilation, layer hypoallergenic foam, Helmet compatible, Outrigger positioning system.
BELLEVUE: Uni-sex model, Anti-fog, 100% UV-protection, Adjustable strap with silicone anti-slip, Frame ventilation, Lens ventilation, Soft hypoallergenic foam, Helmet compatible, Outrigger positioning system.