Drake-Team

Drake Snowboards FW18/19 Preview

Retail Buyers Guide:  Staff Sales Handbook: Snowboards 2018/19

Catagory: Men’s Snowboards
Brand: Drake
Interviewee: Davide Smania, Marketing & Product Manager

Drake-Team

Drake-Team

Please pick the three most exciting boards from your new 18/19 line and tell us about them.
The new DF Team board with traditional camber, a performance board without being too stiff.

Our fifth-anniversary Team board, directional twin board that is a real all arounder with traditional camber.

Urban board, pretty appreciated in jibbing and street, with skate camber that is really poppy without catching edges on landings.

Where are you building, what factory in what country? No wrong answer here. What makes this production facility the best solution?
Meditec in Tunis. 20 years of experience, well positioned for serving Europe for logistics, competitive pricing, not too big and busy in production with not too many other brands.

Drake-DFL

Drake-DFL

Which pricepoint is seeing the most action at retail? Premium, bottom or in the middle? What do the people want?
Mid-high range. They want performing products but scared of new technologies, we prefer to see if they work first, not many pioneers in this sense

Unusual shapes are gaining wider consumer acceptance. Doing anything unseen next year in shapes? Asym/double swallow/reverse sidecut/triple ender etc?
We think this is more a trend, something commercial.. people are curious to see and try them, but they rarely purchase it. Also because these kind of boards are not cheap.

We’re interested in graphic themes running through your line. What is your art department feeding you for next year? Flashy, muted, landscapes, patterns, photos, what?
Clean, natural colours and subjects with simple graphics and photos are the main themes for our new collection.

Drake-DF-Team

Drake-DF-Team

What the hell can we all do to make more normal people want to snowboard again?
Provide services and organize events & concerts, bring people to mountains during winter even if they don’t ski, like people go to the seaside for summer and they don’t swim.

What are your top marketing stories for next season? This will help us to put the focus in the right place.
We are pushing local young riders, working on building a bigger team and pushing them to join the International team. The board is the most visible product on shooting, but we don’t need to have only big names, we want to make their names bigger…

We will also release a mini-series filmed on important Italian parks that we sponsor with our Italian riders and an International one for each episode, we want to rebuild starting from the bases.

Brand Previews

Advert

90 Northwave snowboard boots

Retail Buyer’s Guides

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

Magazine

ENGLISH_102-cover
Send this to a friend