Endeavor

Endeavor Snowboards 18/19 Preview

Retail Buyers Guide:  Staff Sales Handbook: Snowboards 2018/19

Catagory: Men’s Snowboards
Brand: Endeavor
Interviewee: Max Jenke

Construction. This is the place where you can talk to us about the new ingredients in your boards, and how you are building differently. We’re interested in anything new in inserts / edges / cores / sidewalls / glue / wood types / base material etc here.
Endeavor follows up on our ISPO innovation award-winning sidewall construction with the introduction of “smooth wall”. Smoothwall takes lessons learnt with our seamless sidewall and further improves them from a manufacturing perspective while maintaining the process’s key features of being the smoothest ride and durability.

We have also focussed only on sintered bases and have sourced these in a facility close to our factory to ease the carbon footprint of importing raw materials. We are proud that the majority of our raw materials are sourced locally.

Endeavor-Archtype

Endeavor-Archtype

Where are you building, what factory in what country? What makes this production facility the best solution?
We are proud to work with maosen sports in ningbo, China. Great facility, new in comparison to others but eager to learn and open to feedback. Much easier than most to work through innovation and we have a great relationship with the other brands they produce which creates a community support network to help lift quality and drive innovation.

Which price point is seeing the most action at retail? Premium, bottom or in the middle? What do the people want?
Our focus is certainly on mid to premium products. Doing away with the extruded boards means we can focus on performance.

Unusual shapes are gaining wider consumer acceptance. Doing anything unseen next year in shapes? Asym/double swallow/reverse sidecut/triple ender etc?
After 5 years we are seeing a huge demand for our archetype series, which is the sickest quiver board out there. The kicked tail is perfect for popping off features while the swallow cut allows you to cut nicely in powder, like a fork in ice cream.

Endeavor-BOD

Endeavor-BOD

We’re interested in graphic themes running through your line. What is your art department feeding you for next year? Flashy, muted, landscapes, patterns, photos, what?
Black on black. We’ve focussed on printing techniques and graphics to tell the story of our Vancouver design-led brand. Matte and gloss contrasts, top printed hits, knockouts showing the core of the board, all sitting on simple die cut bases speak to a modern collection of snowboards unlike any other.

What is your latest innovation in splitboards?
Inspired by our successful freeride shape the maverick, we introduce the patrol split. Like all of our boards, we offer the channel binding system as it provides the best option for stances.

What the hell can we all do to make more normal people want to snowboard again?
There’s nothing like escaping the cold, rainy months of winter like heading into the alps and we believe more and more people are embracing this. Add the fact that there are great restaurants, bars, and hotels in beautiful destinations, we hope that “normal” people will opt for this rather than an escape to the beach. Celebrities may help make it aspirational – David Beckham took his family to Whistler this past winter, Kanye and Kim head out to Aspen. People may hate on this but we’d rather see Instagram photos in the snow over palm trees. We also note that as we all get a bit older and have families, we are sharing our passion with a whole new generation – my family goes snowboarding in the winter and we do it all together. There are not many activities a family can enjoy together and packing a gondola with our whole posse is the best feeling ever.

What are your top marketing stories for next season? 
Our focus is on design and brand. Endeavor is a reflection of us – our family, our crew, and it’s our opinion of what snowboarding is. Our inspiration is very focused – we love architecture, automobiles, objects and that is what gets us excited to design snowboards. Endeavor shares those experiences.

Endeavor-Pioneer

Endeavor-Pioneer

Please pick the three most exciting boards from your new 18/19 line.
The archetype seriesThe pioneer series
The bod series

Brand Previews

Advert

90 Endeavor Snowboards

Retail Buyer’s Guides

Bottles & Flasks SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

Magazine

ENGLISH_102-cover
Send this to a friend