686 Women’s Outerwear 18/19 Preview

Catagory: Women’s Outerwear
Brand: 686

686-Prism

686-Prism-Jacket

What’s the overall theme behind next year’s outerwear?
Luxury meets athletic.

From which big trends do you take your inspiration? And which other brands, designers, artists or influencers do you follow who shape the style of your brand?
We are looking at brands outside of the snowboard and ski industry. We have been really inspired by women’s activewear brands focusing on yoga, etc as well as high-end luxury brands creating avant-garde looks.

KEY PRODUCT FOCUS:
What are the about some of the most important products in next year’s range? Why? Please tell us about them.

GLCR Hydrastash Reservoir Jacket for Women.
It is an innovative Jacket that is the only jacket in the world with a built-in hydration system. The GLCR Reservoir Jackets are the first jackets of their kind to feature the new Hydrastash built-in micro hydration system. This is a patent-pending system that is exclusive to 686. It truly is one of the largest innovations in outerwear in the past years. After using it, you will never want to go back to not having water on you while riding again. It completely changes your experience.

686-HydraStash

686-HydraStash-Jacket

What percentage of your outerwear is sold online vs instore, both by yourselves and your retailers? What’s the best way to connect with customers who buy via these different channels?
We are seeing online sales growing quickly with our partners. We see value in connecting with consumers both in-store and online. In-store consumers can feel the fabric, try on the jackets and have conversations which, are important. The online space provides more access to the brand and allows us to cross promote with our retailers and riders easier as well as provides a platform for stronger and more elaborated story telling. We see this opportunity for storytelling as a key component to selling technical outerwear with our partners.

What new fits/silhouettes are coming next year?
We are focusing on an increasing number of parkas for women. We see this trend still going with women and are making parkas in both the highly technical and highly fashionable range.

What’s new in colours/prints?
We are introducing new engineered knitted fabrics that show colour blocking without adding additional seems.

The GLCR Reservoir Jackets are the first jackets of their kind to feature the new Hydrastash built-in micro hydration system. This is a patent-pending system that is exclusive to 686. It truly is one of the largest innovations in outerwear in the past years. After using it, you will never want to go back to not having water on you while riding again. It completely changes your experience.

What are your top marketing stories for next season?
Our GLCR Hydrastash Reservoir jacket and luxe look for women are the top stories.

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