Retail Buyers Guide: Staff Sales Handbook: Women’s Outerwear 2018/19
Catagory: Women’s Outerwear
Interviewee: Alexandre Berthonneau – Head of Outerwear Product
What’s the overall theme behind next year’s outerwear?
We offer a retro collection in the Re-Issue theme in a colourful palette and our mainline which definitely has a focus on fashion.
What are the three most important products in next year’s range?
DALIA jacket featuring Sympatex STX 45K and Primaloft insulation.
SOFFYA jacket is a light puffer jacket with a unique wave patterned quilting.
RIVA bib is available in a beautiful pink corduroy fabric and a stretch solid black version.
What new fits/silhouettes are coming next year?
We offer a new skinny fit available in a stretch fabrication so a fitting look doesn’t mean restricted mobility.
What are your top marketing stories for next season?
Re-Issue collection with a retro colour palette and some fun looks featuring corduroy fabric.
Do you do baselayers? What’s happening here, what’s your base layer strategy next year?
We have classic tees and pants featuring different print options and a tight fit. And a second layer program with plenty of diversity including a new program of Sherpa and furry fabrics to stay cosy and classy from the lifts to the après lifestyle.