DC Men’s Outerwear FW18/19 Preview

CATEGORY: MEN’S OUTERWEAR
BRAND: DC
INTERVIEWEE: DANAEL KLEIM (EMEA BRAND MARKETING ASSISTANT)

DC

What’s the overall theme behind next year’s outerwear?
3 themes will be played for the winter 19 season :
DCU Camo (desert camo ) –  Golden Rod/Pinegrove – Reflective – SSR

KEY PRODUCT FOCUS:
What are the three most important products in next year’s range? Why? Please tell us about them.
Our most important products for the next year are definitely the STORMPROOF / SYMPATEX Collection and the PACKABLE Collection

About STORMPROOF: Good enough just doesn’t cut it. Since day one, we’ve made it our mission to deliver innovative, technically superior gear that stands up to the most demanding riders and the worst weather. Combining our dedication to perfection with an out-of-the-box approach to product, we partnered with sympatex to push things even further. Their industry-leading 45k waterproofing sets the new gold standard for waterproof breathability and technical performance, making this our most advanced outerwear yet.

STORMPROOF / SYMPATEX COLLECTION  MOST IMPORTANT PIECES:

COMPANY  JACKET : This is the most technically advanced jacket we’ve ever made. Insulated and completely stormproof, it features industry-leading waterproof-breathability of Sympatex® 45K  //  FABRICS: SYMPATEX® PERFORMANCE® – WEATHER DEFENSE 45 (45.000mm, 30.000g) 100% polyester oxford // WARMTH & LINING: 3MTM ThinsulateTM Type MTM 40g body and sleeves insulation shiny mesh lining, fully taped seams and mesh lined armpit venting.

PRODUCT FEATURES:
• Detachable waist gaiter
• Detachable hood
• 2-way adjustable hood
• Elemental protection hood cinch system • Convertible hood and collar system  • Jacket-to-pant connection system • Lycra cuff gaiters • Welded taping
• Internal media cord routing
• Zippered hand warmer pockets • Zippered chest pocket
• Zippered sleeve pass pocket
• YKK® Aquaguard® zippers   // SIZES: XS, S, M, L, XL, XXL

DC

Command Jacket

-NOMAD BIB : Our team’s favorite technical pant just got upgraded. Featuring all the benefits of it’s predecessor, the new Nomad Bib features easy clip buckle straps, dual compartment bib pocket, waterproof zipper vents, a unique bottom hem cinch system, and industry leading 45K Sympatex waterproofing fabrication. FABRICS:  SYMPATEX® PERFORMANCE® – WEATHER DEFENSE 45 (45.000mm, 30.000g) 100% polyester oxford
WARMTH & LINING:   Mesh lining shell with brushed tricot on knees, taffeta on seat and shiny mesh on top bib

PRODUCT FEATURES:
• Fully taped seams
• Mesh lined leg venting
• Elastic suspenders with adjustable buckles • Jacket-to-pant attachment system
• Internal waist adjustment
• Articulated legs
• DWR coated boot gaiter with stretch panel • Stretch side gusset
• Zippered hand warmer pockets • Zippered back pockets
• Welded taping
• Hem lift-up system
• Internal media cord routing
SIZES: XS, S, M, L, XL, XXL

About PACKABLE : For extended journeys or that last minute strike mission, we’ve created a range of highly functional and packable gear designed for life on the road. Versatile and easy to deploy, these jackets and insulators deliver the tech function you demand with compact portability that’s always good to go.

PACKABLE COLLECTION MOST IMPORTANT PIECES :

-Command Jacket : A superior, all-season technical shell featuring a new packable design and the advanced waterproof breathability of Sympatex® 30K fabrication.

FABRICS:  SYMPATEX® – WEATHER DEFENSE 30 (30.000mm, 25.000g) Body: 100% polyester

WARMTH & LINING:  Shell Open mesh lining, Fully taped seams, Mesh lined armpit venting

PRODUCT FEATURES:
• Detachable waist gaiter
• 2-way adjustable hood
• Elemental protection hood cinch system • Convertible hood and collar system
• Jacket-to-pant connection system
• Lycra cuff gaiters
• Drop tail
• Welded taping
• Internal media cord routing
• Packable pocket
• Zippered hand warmer pockets • Zippered chest pocket
• Zippered sleeve pass pocket
• YKK® Aquaguard® zippers
SIZES: XS, S, M, L, XL, XXL

DC

Company Jacket

-Rampart Jacket : A classic anorak shell featuring modern tech features and a packable, travel-friendly design.
FABRICS: WEATHER DEFENSE 10 (10.000mm, 5.000g) Solid: 100% polyester dobby. Printed: 100% polyester printed ripstop
WARMTH & LINING: Shell
Taffeta lining, Critically taped seams Mesh lined armpit venting

PRODUCT FEATURES:
• 2-way adjustable hood
• Shoelace drawcord cinch system
• Drop tail
• Internal media cord routing
• Packable pocket
• Zippered hand warmer pockets
• Zippered chest pocket
• Velcro sleeve pass pocket
SIZES: XS, S, M, L, XL, XXL

Are your price points going up or down? Where does this pressure come from?
Our product managers team have done a big job around prices and worked really hard so we are proud to say that our products are on point to face competitors.

DC

NOMAD BIBI

What new fits / silhouettes are coming next year? 
We are going to propose a completely new BIB based on the Nomad pant : best pant in the winter 17-18 collection, 45K, available in the Sympatex collection featuring the Drop Crotch fit which is one of the most requested fits in the range.

What’s new in colours / prints?
The reflective collection will include a full reflective silhouette this season, which means jacket AND pant! Both pieces will have the reflective print.

Here’s the place to talk about fabrics, features and technical innovations. Here we’re principally interested in *NEW* technical stories that you haven’t offered to retailers previously.
We already offered it but for this year we are going further with the Sympatex collection.

It’s a simple fact, nothing else compares to the 45k waterproofing power of our new DC + Sympatex outerwear. Not even that name-brand membrane that every other brand slaps into it’s products. Rigorously team-tested and approved, this state-of-the-art technology sets a new industry standard for waterproof breathability, offering superior protection against winter’s harshest and wettest weather.

Any has-been trends that your brand is moving away from?
DC was famous for its fluo color blocking and big logo on the chest. Now we are moving forward to a mature style, more athletic and lifestyle inspired.

What are your top marketing stories for next season? This will help us to put some focus in the right place.
Stormproof / Sympatex collection and Packable collection!

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