O'Neill

O’Neill Men’s Outerwear FW18/19 Preview

Retail Buyers Guide:  Staff Sales Handbook: Men’s Outerwear 2018/19

CATEGORY: MEN’S OUTERWEAR
BRAND: O’NEILL

O'Neill

RE-ISSUE

What’s the overall theme behind next year’s outerwear?
Our overarching theme is “the white moment” which talks about being in the moment of your sport/ that perfect powder turn or the perfect day in the (snow) park. This inspiration came from our riders like for example:

Jeremy Jones quote: “There’s been a few lines where I’ve got to the bottom and I’ve been shaking, I’ve been dry heaving, and I’ve had tears in my eyes. We call that the ‘white moment’”.

Paddy Graham quote: “Being in the moment means being in my own world, I have a vision and I make it happen, sometimes over perform and surprise myself.  It’s when you have the most confidence and excel at what ever you are doing – not just performance driven but day to day – you usually do what you actually want to do or what is the right decision without thinking”.

Seb Toots quote: “Nothing feels better then doing something and not having to think about anything else. It’s like the world stop around you. Time flies when you’re having fun and surround by good people”.

From which big trends do you take your inspiration? And which other brands, designers, artists or influencers do you follow who shape the style of your brand?
We see a big trend towards on one side Mountain Surfing as a true snow sports trend and on the other side Hybrid/City products happening and this is where we take the latest influences from.

O'Neill

KINETIQ

KEY PRODUCT FOCUS:
What are the three most important products in next year’s range? Why? Please tell us about them.
Key stories for us this season are:

Re-Issue: This is our retro inspired snow collection In which we offer bold colours and neon blocking as we did in the 80ties/90ties. This very much relates to the retro trend in general but also speasks to the MountainSurfing vibe. All garments in this line are engineerd with Recycled polyesters in this line. And all garment are stretch fabrics  with a 10K 10K laminate plus taping – so looks from the past with technology from the now.

Snow Performance Hybirds: We have done our Hybrid Snow Jacekts for a couple seasons with success and we are continueing this approach. This is whre the perfect “street look”meets mountain performance. All garments are water repellent and breathable and a big part of them have detachable snow features to function on and of the mountain. A couple bullets on this;

  • Hybrid use from city to slope
  • Firewall insulation for warmth

Kinetiq Knit: Within our Performance Hybrid offer we have developed a couple new Engineerd Knit Midlayers. This is a very exciting new technology we use within our midlayer offer and has the following befenfits and features:

  • 3D ergonomic fit.
  • Engineerd knit ergonomic panels for warmth and more breathable area’s in the garment.
  • Wicking materials for quick transportation of moisture.
  • Anti odor materials for longevity in use.
  • Reflective details for visibility.

What percentage of your outerwear is sold online vs instore, both by yourselves and your retailers? What’s the best way to connect with customers who buy via these different channels?
We see online as one of the bigger focus areas for the future.

Are your price points going up or down? Where does this pressure come from?
Our price point are quite stable from season to season.

What new fits / silhouettes are coming next year?
Bib pants still important for mens. Anoraks (over the head jackets) are BIG!
Some slimmer looking pants..

O'Neill

HYBRID

What’s new in colours / prints?
Colours are bold but rich – so still high enrgy for sure. Matching one colour outfits are trending. Prints are just used in special places and not huge anymore.

Here’s the place to talk about fabrics, features and technical innovations. Here we’re principally interested in *NEW* technical stories that you haven’t offered to retailers previously.
Kinetiq Knit. Within our Performance Hybrid offer we have developed a couple new Engineerd Knit Midlayers. This is a very exciting new technology we use within our midlayer offer and has the following befenfits and features.

  • 3D ergonomic fit
  • Engineerd knit ergonomic panels for warmth and more breathable area’s in the garment
  • Wicking materials for quick transportation of moisture
  • Anti odor materials for longevity in use.
  • Reflective details for visibility.

 

What are your top marketing stories for next season? This will help us to put some focus in the right place.

  • Re-Issue
  • Snow Hybirds
  • Kinetiq Knits

BASE LAYER FOCUS: Do you do baselayers? What’s happening here, what’s your base layer strategy next year? Please let us know your tech innovations, materials, colours and pricepoints.
We don’t offer many baselayers our focus is on midlayers /jackets / pants.

Brand Previews

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Retail Buyer’s Guides

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

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