To celebrate the launch of their latest sock innovation; Feel 360, the team at Stance put on a fantastic event complete with race track atop a skyscraper in London! The Feel 360 technology uses revolutionary fibre technology to keep you feet odour-free, dry and cushioned for longer.
Press Release: Last night we headed to London for the European launch of our latest sock technology; FEEL 360. The event was held on the rooftop of Old Streets, White Collar Factory. With a sky-high racetrack that circles the building, we decided this would be the fitting location to celebrate the launch. We invited a selection of avid runners from across Europe up to celebrate an evening of Running, Music and Art, and let them put the new socks to the test.
Two different runs were held for runners to compete in a bit of friendly competition
1. The Mile High Club – 11 Laps around the track, facing off in a first over the finish line ending.
2. One Lap Quickie – One lap of the track (150m) sprint, timed runs with the aim to knock the leaders off of the top position.
While our attendees weren’t pushing their limits on track, we had other entertainment for them to enjoy large scale artwork from Mr Doodle, music from @bossylondon, and resident Punk and Poet Charlie Dark, all while enjoying the incredible London skyline views all while up in the clouds.