Volte

Volte Wetsuits FW18/19 Preview

Retail Buyers Guide:  Wetsuits FW18/19

CATEGORY: WETSUITS
BRAND: VOLTE

VOLTE-WETSUIT

VOLTE-WETSUIT-BRAND-PREVIEW

How has your winter wetsuits segment evolved since last winter? What are major changes in terms of products, categories and SKU?
We have altered some of our internal fabrics and blended some others to get the most bang for your buck across the GEN3 range, and we have kept pushing the envelope with product development and design.

We have stayed the same in terms of our key starting ingredient for a great wetsuit – the VOLTE 98% closed cell, limestone-based neoprene. Cosmetically you will see an updated logo package that has a more timeless feel.

Is the demand for frigid waters’ wetsuits still growing?
Absolutely. With the advancement of wetsuits we are seeing longer sessions, and greater reach across cold-water territories. We take pride in catering to our friends in the northern hemisphere.

Going back to our origins in the early 1980s with West, we were suiting up surfers in places like Norway and the North-Eastern USA. Now, we have some great guys on the VOLTE crew really testing the limits of or our suits in freezing conditions and waves of consequence – like Nazaré, The Right and Cow Bombie.

Those extreme testing grounds are vital, as we are seeing surfers across the planet pursuing ever more challenging waves in higher latitudes, pretty much year-round. So, we understand that surfers need to have absolute confidence that our products will deliver on in-water comfort.

3x2-Mens-Premium-ZL

3×2-Mens-Premium-ZL

Which new trends do you see on the 2018/19 wetsuit market?
Wetsuit technology is continuing to evolve and that’s exciting. But we only worry about staying on-trend in our own space, which means being true to our vision, which is – keep it simple and stick with what works: no compromise on quality; producing the warmest most flexible wetsuits on the market; delivering durability to make surfers happy they’ve got value for money and also make sure retailers carrying VOLTE have satisfied customers.

How have price points evolved and what are the main price hot spots?
The plan to offer the best suit possible for that price has been the VOLTE philosophy from day one… and will remain so. Our range covers three price tiers. While we don’t compromise on materials, we have created the best suit possible for that price point.

1- ‘Vital’ – Our entry level

2- ‘Premium’ – Driven by performance

3- ‘Supreme’ – for the most discerning surfer, offering the most warmth.

Regarding the rubber specifically (neoprene or not) any major improvements?
We have worked with our production partners; and developed the most significant foam in the market – our 98% closed cell, limestone-based neoprene. This enables VOLTE to provide the ultimate warmth and durability without sacrificing stretch.  Another benefit of our industry-leading foam is the weight.

Tell us a bit more about the linings’ benefits of your wetsuits?
Our internal fabrics are top of the line. Over your ‘vitals’, we line the suit with the warmest fabrics blended with maximum stretch through the action zones. This creates the perfect blend of performance and comfort.

3x2-Mens-Vital-CZ

3×2-Mens-Vital-CZ

What’s new in terms of fit and panel construction?
‘Fit’ is something we pride ourselves at VOLTE. We use an ergonomic body design and cut, creating a perfect ‘fit and feel’. We focused on the shoulders and chest panels in our suits so there is ‘maximum effortlessness’ getting in and out of the suit – which is another way of saying you can more easily slip in and out of a VOLTE suit… and avoid that arms pinned, trapped in a strait-jacket feeling!

You will find our wetsuit bodies are designed to utilise enhanced internal fabrics to keep the core warm where you need it, without overkilling areas where ‘stretch’ is preferred.

Please list some of the best selling arguments for a wetsuit?
FIT / QUALITY / PRICE / DURABILITY  (value for money)

Please take us through three key products that retailers should put on their order sheets.
VITAL 
Unbelievable performance – Unbeatable price. Vital features: Glued & Blind Stitched seams, durable rubber Kinetic Kneepads for extra protection and ease of movement, plus hyper-flexible Stretch Panelling for a fully moulded fit. A lightweight Memo-Flex/Neoprene blend provides warmth and flexibility and ever dependable YKK zippers seal the deal. This quality suit has all the bases covered and represents incredible value for money.

PREMIUM
Unbelievable performance – Unbeatable price. Vital features: Glued & Blind Stitched seams, durable rubber Kinetic Kneepads for extra protection and ease of movement, plus hyper-flexible Stretch Panelling for a fully moulded fit. A lightweight Memo-Flex/Neoprene blend provides warmth and flexibility and ever dependable YKK zippers seal the deal. This quality suit has all the bases covered and represents incredible value for money.

SUPREME
Unbelievable performance – Unbeatable price. Vital features: Glued & Blind Stitched seams, durable rubber Kinetic Kneepads for extra protection and ease of movement plus hyper-flexible Stretch Panelling for a fully moulded fit. A lightweight Memo-Flex/Neoprene blend provides warmth and flexibility and ever dependable YKK zippers seal the deal. This quality suit has all the bases covered and represents incredible value for money.

5x4-Mens-Supreme-Hood_4052

5×4-Mens-Supreme-Hood_4052

Is eco-friendliness an issue for you and how do you approach it?
Absolutely. It starts with the base of our neoprene in limestone organics. From there we use water-based inks, recycled tyres as the source of carbon black – an integral part of the foam. We use water-based dyes for the fabrics, water-based laminates, and non-solvent glues.

If there is anything we can use to benefit Mother Nature rest assured we have looked/tested and implemented them into our suits – and we will continue the quest to imagine and test more advances in this critical area.

Black is the new green – our purpose is producing sustainable products which are not some gimmicky marketing exercise but sourcing real technologies which look at the overall holistic value of what we are putting our surfers into, and so what we are putting into the oceans.

BEST SELLERS
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
5|4 Hooded Supreme: Unbelievable performance – Unbeatable price. Vital features: Glued & Blind Stitched seams, durable rubber Kinetic Kneepads for extra protection and ease of movement plus hyper-flexible Stretch Panelling for a fully moulded fit. A lightweight Memo-Flex/Neoprene blend provides warmth and flexibility and ever dependable YKK zippers seal the deal. This quality suit has all the bases covered and represents incredible value for money.

Zipperless Premium: Unbelievable performance – Unbeatable price. Vital features: Glued & Blind Stitched seams, durable rubber Kinetic Kneepads for extra protection and ease of movement plus hyper-flexible Stretch Panelling for a fully moulded fit. A lightweight Memo-Flex/Neoprene blend provides warmth and flexibility and ever dependable YKK zippers seal the deal. This quality suit has all the bases covered and represents incredible value for money.

C/Z Vital: Unbelievable performance – Unbeatable price. Vital features: Glued & Blind Stitched seams, durable rubber Kinetic Kneepads for extra protection and ease of movement plus hyper-flexible Stretch Panelling for a fully moulded fit. A lightweight Memo-Flex/Neoprene blend provides warmth and flexibility and ever dependable YKK zippers seal the deal. This quality suit has all the bases covered and represents incredible value for money.

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