Global investment and consulting company, Gordon Brother, based in Boston/USA has today announced the acquisition of the Bench brand and all its related intellectual property assets. The brand, founded in Manchester in 1989 was extremely popular in the 90s but came into financial difficulties when Bench Limited, which holds the trademark rights to the streetwear brand Bench, filed an application for the opening of insolvency proceedings with the relevant authorities in the UK.
“Streetwear has never been hotter than it is today. We are excited to be able to acquire an authentic pioneer in the category and bring our thoroughly modern branding, marketing and business model to bear in reestablishing Bench as a streetwear powerhouse.”
More specifically, Gordon Brothers comments that it wants to “focus on reestablishing the brand’s European e-commerce presence while it methodically re-builds the business’ wholesale footprint in that territory”. For the North American business, Gordon Brothers will “continue the brand’s long-standing partnership with Freemark Apparel Brands Group” – Ramez Toubassy, president of Gordon Brothers’ brands division