On October 8, 2018, Element opened their pop-up store at the Citadium Caumartin in the heart of Paris to present its collaboration with Polaroid through ‘Element Perspective supported by Polaroid Originals.’ The collaboration involved six Element influencers who were given a Polaroid Originals camera and plenty of films to document their everyday life, with hundreds of photos being captured, the final product is now ready and the pop-up will be open until October 21, 2018.
Press Release: PARIS, OCTOBER 8th, 2018: The skate and streetwear brand Element has set up a Pop-Up store at Citadium Caumartin in the heart of Paris. The Pop-Up will run from October 8th until October 21st and showcase the collaborative collection “Element Perspective supported by Polaroid Originals’.
The collection was built around 6 Element influencers who were given a Polaroid Originals camera and plenty of films to document their everyday life happenings. The project involved Advocates and Photographers Brian Gaberman and Fred Mortagne as well as professional team riders Nick Garcia, Brandon Westgate, Nassim Guammaz and Jaakko Ojanen.
Hundreds of Polaroids pictures have been curated and served as the graphic package to the collaborative capsule collection comprising of fleeces, t-shirts, skateboard decks and grip tape.
To celebrate the launch of the collection, a “Meet & Greet” will be held at the Pop-Up store on Wednesday October 10th, from 5-7pm, hosting 3 of the Element influencers who were part of this project: Fred Mortagne, Nassim Guammaz and Jaakko Ojanen.