Snow Avant Premiere, Europe’s first on snow demo for snowboards, has been renamed following the merger of owners Sportair with the Like That Agency, which owns the Rock On Snow consumer test events. The newly named Rock On Snow Pro will see a number of changes to enhance the experience and value of the event for retailers and brands. The biggest move is that retailers, press and exhibitors will all stay in the same Hotel, the 4 star Beauregard, located on the slopes of the resort. The hotel will be the venue for the new the Rock On Dinner and Party to be held on Sunday night and offers great facilities, including a swimming pool, hamman and jacuzzi to relax in after a hard working day.
The test area will continue to be divided into two parts, an outdoor village where the brands will have a wide range of snowboard hardgoods to test, no matter if you are powder or park rider and the 450sqm showroom tent where visitors will find soft goods brands, boots and accessories in a professional atmosphere. In the showroom there is an exhibition wall where retailers will see at a glance each brand’s highlight. During the day this is a place to relax between rides, grab a cup of coffee and enjoy the free lunch and happy hour from 5pm. This is the best time to debrief from your riding day, speak with reps, exchange views with retailers and press and have a look at the exhibition wall to choose which products you will test the next day.
The Sportair Mobile App for both Android and IOS allows retailers to mark their product tests, in real time, and to exchange files with exhibitors and after the event. They will be able to see which products they tested and what people’s opinions where. This information will help them to choose which products they want to sell in their shop.
As usual, Sportair invites retailers from all over Europe to La Clusaz to get to know the brands and to discover their new snowboard products. For people coming from abroad, the organizers provide a return shuttle service from Geneva Airport to La Clusaz and preferential prices on accommodation. Two people per shop are invited with each visitor receiving an access badge, skipass at La Clusaz resort, breakfast and lunches with beer included. If your party is more than two or if you wish to extend your journey, there is a special offer of 50 euros extra per person per day.
Retailers should also take the opportunity to visit ASAP, Sportair’s softgoods show which is held in Annecy over the same Monday and Tuesday in brand stores and at the ASAP specific showroom in the Espace Rencontre in Annecy-Le-Vieux. This year the fashion show is at the Espace at 12.30 on Monday and the 10th anniversary celebration of ASAP and the presentation of the Outdoor retailer awards will be held at the Tribeca restaurant on the same day in the evening.
Last year’s was event was visited by 308 shops who undertook 3,748 tests during the 3 days. So sign up and enjoy all the new opportunities this year’s event has to offer.