Norden 2020 Foamie

Norden 2020 Foamie Preview

Brand: Norden 

The foamie frenzy hit the surfboard market like a storm: just a fad or is it here to stay?
I think it will continue to grow, especially in the more performance-oriented shapes and more durable constructions.

The endemic softboards brands now face a wave of price-oriented options. What is your selling point so you can add value to a “foamie”?
We never offered price-oriented softboards, those always existed and never last. When we started making foamies, we really wanted to make a difference in quality and durability.

Which designs are trending in 2020? The original weirdo shapes or more progressive boards?
I think there will be anything and everything available. The trend will be to translate any given shape into softboard construction. For 2020 our performance focus was on creating the best possible softboard for stationary waves and river surfing, which we believe we did.

Norden 2020 Foamie

Stationary Wave softtop -River Rat

Do you cater for the schools/rental market?
Surf School boards are our main market, this is how we started and that is where our main focus is at. We build softboards that will last surf schools 2-3 years when using them every day. There are not many products out there that can do this. We also offer a special designed color panel EVA deck that helps the students find their feet better and teachers can explain to them easily where to lay and where to stand. Check out our web site for a detailed product video.

Graphics in the softboard category have much in common with skateboards & snowboards: what eye-catching models do you offer in 2020?
We try to keep things simple and timeless, most of our customers really like that and are not really looking for a visual explosion.

Norden 2020 Foamie

Softtop – Extra-Whide

Is a softboard more or less sustainable than a regular PU/EPS surfboard?
The way softboards are built at the moment is far away from sustainable. If the boards don´t last, they cannot be sustainable even if you use the most eco friendly material. They brake, you throw them away, that´s wrong. Normal surfboards can always be fixed. This was part of our innovation to create a construction that will last and can be fixed just like a normal surfboard. We like to say “durability is sustainability”.

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19


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