Brands for Good on ISPO 2013

The face for social projects of companies, associations and individuals.

CSR is trend, CSR is in every mouth: Corporate Social Responsibility – for the homeless, for socially and physically disabled or for eco projects – companies of the action sport industry are engaging in breathtaking and catching projects. Besides their commitment for social help they are connected by one other fact: their is not much visibility of these beautiful projects – sometimes programs and projects are not even known within the companies.

Reason enough to come up with a new communication platform. BRANDS FOR GOOD provides a shared platform for brands, companies and initiatives. Kim Scholze, Founder of BFG: „We offer projects the possibility to find partners and supporters no matter if big or small. We would like to ensure a bigger context to the media. Aim of our platform is to bring projects, partners, supporters and media together and present their relationship with a high public visibility. The interest of the media on CSR projects is high because new content is created and superior topic is given where readers and users can involve themselves.“

BRANDS FOR GOOD will present itself officially to media and to the public the first time on the ISPO 2013 (3rd to 6th of feb) in Munich. Together with the 7SKY magazine and the platform Greenroomvoice you will find the 7SKY INSPIRE platform in Hall A2, booth 105. David Badalec, ISPO community manager of action sports supported the platform from day one enthusiastically: „In my eyes the CSR engagement is the marketing subject of the future. The new platform of BRANDS FOR GOOD points the way ahead in my eyes.“

BRANDS FOR GOOD should enrich, draw the attention, motivate and inspire. BRANDS FOR GOOD provides information about projects, the different engagements of the brands, cash donations and gifts in kind of companies and individuals as well as engagement in the form of time.

On board are already famous manufacturers like Billabong, Volcom, O'Neill, Indiana, Arc´teryx, The North Face and Patagonia. The initiatives which are introduced at the ISPO are incredibly versatile: non-profit charity providing skateboarding, windsurfing, surfing, skiing and snowboarding projects and with that comes the passion and the joy of life as well as passing on support of education, help and the donation of money.

BRANDS FOR GOOD has originated from a purely practical fact: „I was in search of possible social projects, ideas and marketing possibilities for one of my clients.“ Kim Scholze, one of two people behind BRANDS FOR GOOD works as a marketing and communication adviser at action sport companies (at last Nitro Snowboards and Bench Sport). She knows the chances and possibilities, but also the problems of big companies in the area of the social engagement. Frank Lohse, her partner in the agency is a certificate social education worker.

Both connect information and projects for media, potential partners and supporters.  Material-, cash- and time-donations are bunched together for those how want to execute active CSR dedication. Information about foundations and projects as well as texts, pictures and films:

BRANDS FOR GOOD
Kim Scholze and Frank Lohse
Marketing & Kommunikation
Nordendstr. 41, 80801 München
Tel: + 49 172 8811802, Mail: kim@kimscholze.de

BRANDS FOR GOOD - Foundations:
♥ Skateistan – Skateistan began as a Kabul-based Afghan NGO (Non-Governmental Organization) and is
now an International non-profit charity providing skateboarding and educational program in Afghanistan,
Cambodia and Pakistan. Skateistan.org
♥ Surfrider Foundation – The protection and enjoyment of oceans, waves and beaches through a powerful
activist network. Surfrider.eu
♥ Surfaidschool –  To develop global citizens using the humanitarian challenges and achievements of
SURFAID as an educational example for action. Surfaidinternational.org
♥ High Five – skateboard and snowboard camps for children. Wearehighfive.com
♥ Alpine Initiative – engages the snow sports community in sustainable initiatives that connect people and
planet. Alpineinitiatives.org
♥ Township Kids – Create perspectives for township kids by going windsurfing.
BRANDS FOR GOOD - Brands:
♥ Arc´Teryx – Birds Nest. Arc’Teryx employees volunteer to produce capes for the homeless. Arcteryx.com
♥ Billabong – Design for Humanity. Benefiting the cultivate foundation and give back to a non profit close
to he heart of industry. Billabong.com
♥ O´Neill – Sea Odyseey, POW and Umthombo. S.O: provides a hands-on educational experience to
encourage the protection and preservation of the living sea and communities. Umthombo : A voice from the
streets led by a team of former street children whose aim is to change the way that society perceives and
treats street children. POW. To unite and actively engage the global snow sports community to lead the fight
against climate change. Oneill.com
♥ The North Face – Fund Explorer. Helping kids to discover nature’s playground. Explorefund.org
♥ Volcom – Give Jeans a Chance. Donation of jeans to youth in need. Volcom.com
♥ Indiana Skateboards – Reused. Indiana creates furniture out of recycled furniture found on the street
together with used skateboards. Indiana.ch
♥ GummiLove – Empowerment for sexual health. Gummilove.com
♥ Glückwärts – Production and of beanies in order to support regional projects.
♥ Ride Greener in collaboration with Patagonia. Trips and awareness tips for snowboarders and skiers.
www.ridegreener.com

Information about foundations and projects as well as texts, pictures and films:

ISPO 2013, 3rd - 6th  February 2013 7SKY INSPIRE, Hall A2, Both 105

BRANDS FOR GOOD
Kim Scholze and Frank Lohse
Marketing & Kommunikation
Nordendstr. 41, 80801 München
Tel: + 49 172 8811802,
Mail: kim@kimscholze.de