Bright & Seek Berlin January 2017 Roundup

Earlier his week Source visited the Bright and Seek shows at Berlins fashion week. The two shows have been better integrated together via the introduction of two internal walkways connecting the shows to each other and via better show signage. The result was much more traffic flowing between the shows. The layout of stands at Bright has been altered to help with the visitor flow and the stand build is now standardised around a plain black backdrop that focuses attention on the product.
Bright has introduced a new section called Outdoor Aesthetics which brings brands from this marketplace together for the first time and was well visited. Seek kept going with its successful formula. All in all visitor numbers seem to have increased compared to the last two shows, so a good job done by Bright’s Marco and Thomas. Images & words by Clive Ripley.


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