This year’s Berlin Fashion Week was not as busy as previous years and this impacted Bright and SEEK as much as the other shows. This general malaise was put down to a number of different factors, but the most commonly mentioned were a lack of a real summer so far in parts of Northern Europe and the continuing unpredictability in the retail market. Bright introduced some new concepts to add to the show including the Drago talks and the Sneaker Spot. It was also good to see Volcom back alongside the other core streetwear brands at Bright.
247.Adidas' Bjoern Wiersma and Neil ChesterCheapo's founder Viktor Telégin.Crep - spray on water resistant coating..nano tchnologyCrep's stand.DC Slam City collab shoe.DC's Chain Gang Collab limited edition embroided jacket.DC'S Emmanuel Labadie and Filip Vermulen, Sales Director Northern EuropeDC's Slam City collab T shirt.DC's storm print footwear and apparel collectionDC's women's Halcyon in new ivroy and gold colourwayDown by the skateable areaEtnies Jamison XT clean looking shoe with technology details hidden awayEtnies lightweight Helix shoe with pre moulded toecap with ventsElectric's CEO Eric Crane checking out EuropeElectric's EMEA marketing manager Alex Maillet wears their Road Glacier with style that performs with removable side shieldsElectric's Stacker with vents to eliminate misting.Electric stand..going back to their rootsGlobe StandGlobes Charles Collet with his burgundy colorway for the David Gonzales Eagle SG.Globe's Chiller T worn over their Dixon longbeach teeIndependant Patch Coach jacket with sewn on woven badge on washed canvas, Stat baseball with raised puffball logo and Council cotton oxford shirt with button down collarIRIEDAILY took over Cafe Wendel for their reclaim the streets eventIRIEDAILY's Cloudy jacket in windcheater style with new colorwaysIRIEDAILY's men's lightweight water resistant Gridstop windbreaker in camo.Italian LBSTR in the house.Levi's 511 rigid jean with woven Lycra for stretch and Cordura for resistanceLevi's Filip ElerudLevi's Filip, Marcus and HeikoLevi's now offers a wide range of skateable pantsLevi's work pant packed with technical features to improve the skating experience.Main hall at Bright.Main hall.Makia's Corner shoe mixes classic walking shoe style with a sneaker sole.Makia's Patrol waxed jacket comes with wax block so you can adjust the level of breathability.Makia's stand with Julio from Green Records Italy, Franz Hoeller (Italian Makia distirbutor) and Makia's Head Designer Jesse Hyvari.Nikita stand.Other end of the skate hardgoods alleyReel's Jogger Jean - a fusion of a regular jean with a waistband.Reel's Striped long sleave shirt with nice detailing including woven collarSanta Cruz Guadalupe indigo over dye wash hoodie, Natas Black OGSE collection with heritage graphics hoodie and Califade graphic long sleeve.Shiner's Nathaniel Jones, Mike Hellier and Lowri Holness.Skate competition on wednesday afternoon at Bright.Time out on the deck.Vans had a stand inside the show as well as at the Anhalt round the corner xxx.Volcom denim is a major push for 2017.Volcom has returned to the show.Volcom's Joost Grootswagers & Paul BucklandVolcom's other big category push is in jackets.Volcom's Surf Marketing Manager Guillaume Dartenuc
