Shops 1st Try, Austria Roundup
This year’s Shops 1st Try on-snow demo was blessed with a first day made of dreams, as seriously deep powder welcomed 90 plus brands brands and over 200 retailers to the Alpbach event. There wasn’t a powder board left in the village on the first day as everyone got down to the serious job of testing the most ideal kit for the conditions. The first evening’s exhibition dinner saw everybody recounting their awesome day against the backdrop of stands from all the brands at the test. The next day retailers were again out in force and had the opportunity to try other board types as the weather turned to rain for part of the day. The second dinner was as busy as the first with everyone appreciating the mellow business vibe. Day three and the sun appeared and added to the positivity emanating from the test village. All in all the best Shops 1st Try yet. Images by Clive Ripley & Tom Wilson-North.
Deep Joy on arrival
It's going to be a good day
Entrance to the test village.
Around the test village
Around the test village
Around the test village.
Around the test village
Around the test village
Around the village, sun at last
Outside exhibition dinner hall
Outside exhibition dinner hall
At the dinner
Inside exhibition dinner hall
And the winners of the BoardSport Source design awards are..1st Capita, 2nd Nitro and 3rd Ride
At the dinner
Last tests coming back
Muck and Toby celebrating job well done
32 Exhibition dinner stand
32's Lashed Double Boa has a new closure, performance liner.
32's Toby Hammer is German Sales Rep for 32.
32's Women's Lashed Double Boa has a new closure, performance liner..
686 Exhibition dinner stand
686 Motorhead collab, 10k waterproof jacket with removable hood
686 Stephane Grenet and Pacome Allouis
686 Women's Hydrostash Reservoir jacket with inbuilt hydration system
ABS Exhibition dinner stand
ABS pack and inflated bag
ABS..inside the pack now has the P ride system
Academy have just started being distributed by Choppy Water, this is the Propaganda zero camber flat board
Academy, are entry level boards built in the Never Summer factory, this is the Team standard camber board
Action outside on Day #3
Action Sports Job Exhibition dinner stand
Adidas 10K Premier lightweight riding jacket
Adidas Boost Boot performance does not drop even in very low tempratures
Adidas booth Exhibition dinner
Adidas took over a space under the awning and set up a pop up showroom upstairs
Adidas' Tactical has a silver liner and Boost foam
Airblaster Exhibition dinner stand
Airblaster team riders Basti Glock, Erik Leon and Leander Greitemann
Airblaster's Beast suit with 30k-20k waterproofing and has a cool waist zip.
Airblaster's Papoose pullover jacket has an eye-catching design.
Alex Konz, Marketing for Nitro Germany
Alex Zwingel, Pretty Great Sales , Product, Katharina Baumann, Pretty Great Marketing
Amplid's Aloha Vibes swallow tail for stylish powder riding
Amplid's DaDa pure twin tip for freestyle in both powder and freeride
Amplid's Peter Bauer and Gregor Common
Amplifi booth Exhibition dinner
Amplifi Mk2 Jacket armoured back with multi impact material
Amplifi's minamalist Hex pack to store your backcountry accessories
Andi Spangenberger, Capita North Germany
Anon's new M4 is full magnetic, and costs 290€ including spare lens and MFI. It's compatible with spherical and flat lenses.
Arbor Cypress binding, patent pending bowed strap and new buckles
Arbor Exhibition dinner stand
Arbor Westmark Frank April Edition maximised for park and pipe
Arbor's Jens Hartmann, Basti Glock and Christian Siebrecht
Bataleon's Minishred is now available at reduced prices to encourage kids to take up the sport.
Bataleon's Partywave super fun carving board
Bataleon's Rubby Kiebert still smiling from the memories of yesterdays POW
Bent Metal Binding Works Logic binding offers ergonomy and performance.
Bent Metal's new Joint has a Tim Zimmerman graphic and mid flex.
BOA Exhibition dinner stand
BOA systems Tobias Trojok and Marcel Piermryr
BoardSport Source Good design award winners
Bonfire's Aspect jacket and pants is 30k with 4-way stretch at reasonable pricepoints
Bonfire:Nikita:Session booth Exhibition dinner
Borealis Drakkar. Freeride and carving board with extra long nose for powder
Borealis Exhibition dinner stand
Borealis Shaman hightly versatile all mountain board
Borealis' Ben Hall
Buddy Buddy Catnip with more dynamic flow and camber profile
Buddy Buddy exhibition dinner
Buddy Buddy MC Eco Earthkeeper wood core, glass laminate with hybrid rocker.
Buddy Buddy Rainer Solch
Burton queue for the chilli con carne. Hot and gratefully receieved.
Burton's iconic Custom looking its best next year.
Burton's Trick Pilot istheir high end freestyle, freeride powder twin
Capita's Navigator is back after a successful 1718 product year.
Capo Exhibition dinner stand
Crab Grab Exhibition dinner stand
Crab Grab foam stomp pads looking fly on this DWD board.
Dakine Exhibition dinner stand
Dakine's Heli Pro 24 litre size, matching pack and gloves
Dakine's Max Niedreinter and Rainer Minth
Dakine's pro model pack with rolltop which works with Mammut ABs system
Dakines booth Exhibition dinner
DC booth Exhibition dinner
DC's 56, traditional camber team riders board
DC's HR lightweight powder board collab with Japanese store House of Powder
DC's Stefan Knoll
Deeluxe's Edge carving boot has gum reinforcement for a nice stiff flex
Deeluxe's Florien Heim
Deeluxe's Footloose powsurf boot had a good workout in Alpbach's rolling terrain.
Deeluxe:Capita:Union Exhibition dinner stand
Dragon X1S is good for smaller faces and has Transitions lenses
Dragon's NFX2 with Lumalens brings contours and quick double clip closure. It comes with a free second lens.
Drake's Podium - a new carbon highback and elegant two position FLAD.
Drake's women's DL has magnesium buckles, heel cup adjustability and a sick aesthetic.
Dupraz booth Exhibition dinner.
Dupraz's 193cm D1 6"3 is an absolute weapon for all-mountain domination.
Dupraz's new premium X6 has a carbon topsheet and layering - a premium product from this owner-operator company.
DWD Brewster directional
DWD Pilocq camber...winners of the best Trump of the show award
Electric booth Exhibition dinner
Electric Egg new improved shape to fit all heads
Electric Kleveland comes with detachable nose protector
Electric's Phil Lalement
Fix's new Magnum has their Minimal strap, and a full alu heel cup with size adjustability.
Fix's Truce is the same old tried and tested great value do it all binding in some new great colours.
Flow's carbon highbacked NX2-CX has an asymmetric highback.
Flow's NX2 has the regular highback and is a comfortable, smooth, forgiving option.
Flux Exhibition dinner stand
Flux TL girls advanced haifpipe board with pu damping system
Flux XF comes with new improved toe strap
Flux's Kyosuke Ogata
Furberg Exhibition dinner stand
Furberg Free ride split all conditions board with long side cut radius
Furberg Hampus Cederholm and Danny Tucker
Furberg POW full rocker powder board, for days like today
Giro booth Exhibition dinner
Giro have a POW collaboration on the Contact goggle and Jackson MIPS helmet
Giro's Emerge MIPS helmet with seamless goggle graphic continuation
Giro's Soeren Borcherding, Brand Management Germany, Tanja Fischer, Customer Support and René Landsberg, Sales Rep Bavaria.
Gnu Headspace has an asymmetric shape with shorter heelside sidecut, and is a true twin, fun riding park and rail board with C2.
Good Question's Eric Bruweleit and Jan Liebig
GoodBoards Exhibition dinner stand
Goodboards Josef Holub
Goodboards Prima girls all mountain board now in larger sizes
Goodboards top selling Wooden, all mountain board, sized for bigger feet.
Haglof's Chute loose fit mens jacket from their boarding line
Haglof's Janina Schmidt and Sandra Muehlhausen
Haglof's womens Kihone Jacket 2 layer gore hard shell
Horsefeathers Eika Helgason jean style pant comes with 7:9:13 belt
Horsefeathers Eika Helgason pro 10k:10k street style jacket
Horsefeathers Exhibition dinner stand
Horsefeathers Tomas Koudela with crew from the Temple store in the Czech Republic
Icetool's new flexible back protector.
Inside the Microbrands Incubator tent.
Jones mountain safety gear comes via Komperdell and ARVA.
K2 Exhibition dinner stand
K2's Far Out splitboard binding system is puck compatible. It has nice straps and tool-free adjustment, and weighs only 840g.
K2's Max Anselstetter, Marketing Manager Europe
K2's Overboard has early-rise rocker, has a tapered tail and wide nose. A tester's favourite.
Karakoram new user friendly interface for the Alpine Prime series.
Kolja Keetman - sales agent for southern Germany for Nowrthwave, Drake, Amplid, Smith.
Konvoi's Colon powsurf, with pad, leash and carry case.
Lib Tech's EJack Knife C3 is an all mountain freestyle board, with wider nose and setback.
Lib's Travis Rice Orca was a three year project and has a double positive camber before the kick tail.
Lobester Schoph special artist addition, full on jib board
Lobester's Stomper intermediate all mountain freestyle board
Max Meinhardt, Deeluxe Product Manager
Konvoi Snowboards booth Exhibition dinner.
Melon's Elena Mcdowell strap, one of their artist editon line
Melon Chief has new frame and strap colourways this is the Topographic pattern strap
Melon's Neil Slinger and James Pointer, with a mate on the left.
Mervin booth getting busy
Mervin Manufacturing Exhibition dinner stand
Mervin's European crew.
Mervin's Marian Kaeding and Hendrik Teutsch
Michael Berger, marketing director Pryde Group Germany
Minishred is an important story for Capita next year
Mr Dupraz himself on screwdrivering duties at his busy First Try booth
Never Summer Exhibition dinner stand
Never Summer Peacemaker pipe and park board, stiffer than their Warlock model
Never Summer Shaper Twin used by Chris Corning to qualify for the Olympics
Nidecker Exhibition dinner stand
Nidecker_s Tracer is a regular or goofy specific carving board
Nidecker_s Venus girl_s board is an evolution of the Flow board of the same name, a girls_ all mountain do-it-all deck
Nidecker's Ben Crean, sales & administration manager and Cedric Nidecker, Chief Sales Officer
Nikita's 10K Chikita Hawthorn print jacket in Camo Pop has larger and smaller sleeve adjustability.
Nikita's Mondrana one-piece in Black Camo Pop.
NItro Exhibition dinner stand
Nitro in the house
Nitro's Fusion in 154 & 159 are old school with a cut-off nose and flat tail. For backcountry and pow riding.
Northwave Freedom, great finishing and an old school look
Northwave's Domain with updated speedlace system, and brand new rivets and pulleys.
Now's Pivot binding with new baseplate
O'Neill Exhibition dinner stand
O'Neill's Julia Pröll, Marian Beuerlein and Julian Ankenbrand
O'Neill's mens Frozen wave anorak with 10k waterproof and firewall insulation
O'Neill's women's Frozen Wave anorak inspired by the 80's from the RE-ISSUE range
Oakley Exhibition dinner stand
Oakley Fall Line XL, new button controlled version with 3 prism lens to be launched in late Jan
Oakley Line Miner new kids size goggle
Picture Exhibition dinner stand
Picture Organic Clothing's Xena with 3D pocketing and internal suspenders...and Coremax insulation
Picture Organic's Panel Print jacket has a classic snowboard look - it's a best seller in France and beyond.
Picture's Mathieu Orsolini - Events Manager, Manon Perret - Team Mgr, Sebastien Dumarest - Germany, Ben Muller, Germany
Plum Exhibition dinner stand
Plum's Sok with full interface, for uphill skinning and downhill riding
Plum's SP collaboration with reclining highback.
Plum's visionary splitboard genius Tal.
POW Exhibition dinner stand
POW's Gore-Tex and primaloft Stealth has softer leather for this year
POW's Michi Mohr
POW's Simon Riviere mitt, part of their new artist range
Ride Exhibition dinner stand
Ride's award winning TwinPig, supersoft asymetric shape all terrain board
Ride's freestyle Burnout 100% for jib and Park
Ride's Joerg Schramm and Stephan Schnetz
Rio Curl Pow Pow jacket durable and eco friendly part of the Search series
Rip Curl Bib pants PVC free and 100% recyclable fabric
Rip Curl Van
Rip Curl van to be launched later in 2018 by Citroen
Rip Curl's Edouard Cousty and Fred Begou.
Rip Curl's Mark Godoy.
Rome Buckshot minimum cambered and sintered based flagship park board
Rome Crux minamalist soft high back affordable binding with aluminium heel loop
Rome Exhibition dinner stand
Rome National easy to ride hybrid camber board
Rossignol Exhibition dinner stand
Rossignol Germany's Snowboard Category Manager Tobias Bear with Rossignol rider and former FWT Champion Aline Bock
Rossignol's Diva 52 - one splitboard for every condition. As ridden by FWT Champion Marion Haerty
Rossignol's Sushi 145 - a total powder board for trees and short turns with double light frame
Roxy's Torah Bright Edition
Salomon Assassin Pro and the less stiff Assassin, both versatile freestyle boards
Salomon Exhibition dinner stand
Salomon's 410 camber splitboard can be used with a hard boot, has metal edges on both side and when seperated the width of each of the two parts is the same as a ski
Salomon's David Pitschi and Munchie's Capten discuss the merits of powder Vs beer
Salomon's Karl Kelbaumer and Henriche Blume.
Sanbox's Apex with boa system and washable liner and hidden venting system
Sandbox's Legend Apex with boa and washable liner
Sandy Shapes Alessandro Marchi
Sandy Shapes Deliziosa - same construction concept as Divina for that snow surf feel
Sandy Shapes Divina directional swallow tail, short and wide, flex in the width and for going deep
Sany Shapes Exhibition dinner stand
Sessions' Spearhead jacket is team rider Leandro Eigensatz's favourite
Shops 1st Try Day One started under the snow. A lot of snow.
SIA'S Florian Wiedmann
SIMS booth Exhibition dinner
SIMS Juice true twin board with micro camber.
SIMS Kidwell, a camber based retro graphic design from one of their first pro riders.
Smith's Code MIPS with Gridlock magnetic closure and Koroyd underneath. The beanie style liner is good for under goggle straps.
Smith's Exhibition dinner stand.
Smith's I-O Mag sees classic I-O styling with magnetic attachment and clip security with outriggers
Smith's Lisa Günther, évents coordinator, Florian Rheimeier, sales & marketing manager and Frederik Krekosch, marketing and event manager
Source's senior snowboard writer, Tom Wilson-North and Cedric Nidecker.
SP Brotherhood comes with Fastec rear-entry system system
SP Mountain Series is stiffer for freeriding
SP's Berhard Altmannenger and Martin Birnbaumbr
Stance Backcountry series, comes in 5 mens and 3 womens styles
Stance Exhibition dinner stand
Stance Park series, Tailgrab to the right
Stance's Philipp Sehorp..with that warm feet smile
Switchback Halldór Helgason for when you want to go big with full control
Switchback Session Raw lightweight stripped down precision binding
The Beast is a collab of four of Nitro's top park riders - with a Volcom logo on the base. Regular camber.
The ever Glorious Mr Muck Mueller mixing his beer with his mic
The First Lady..
The Hypercarve is a c2 directional shape made for carving. Team riders use it everywhere, and it_s Blake Paul_s go-to board.
The Jones Mountain Twin is a welcome return to the line
The Snow Breaker jacket is retro Adidas styling from the archives.
The Spring Break Twin won the Best Board Graphic award at the evening event, unsurprisingly.
The YES. 420 is internally unchanged for 1819.
Thorsten Hoehne, owner, Good Question Supply.
Tom Wilson North and Salomon's Thorsten Schlossbauer
TSG Exhibition dinner stand
TSG's Amp with cylindrical shape and comes with fastlock lems change system
TSG's Andi Schmid
TSG's Vertice with new adjustment wheel system
Union's Legacy has the new Strata highback.
Union's TRice Falcor is back and looking better than ever..
Vans Exhibition dinner stand
Vans Mary Rand pro model boot
Vans all-new Hi Standard Linerless DX
Vimana Exhibition dinner stand
Vimana lead guitarist Tronna Husvaeg.
Vimana's - An all-mountain twintip with Vimana's new VTip - same weight, more float.
Vimana's Scandal with a Urethane base and highback, and almost indestructible straps.
Volcom Exhibition dinner stand
Volcom tent, gluvwein on the house
Volcom's 15k Brighton pullover jacket will be worn at 2018 Olympics by volcom team riders Markus Kleveland and Torgeir Bergrem
Volcom's Jens Hefnefarth, Jans Prokes, Joost Grootswagers and Jeb Desigaud with snow blindness
Volcom's womens Leda 2 layer stretch Gore-Tex jacket
Von Zippers Pedro Fernandes and Mafelda Morais
Von Zippers Satellite goggle comes with 2 lenses
VonZipper Exhibition dinner stand
VonZipper's Capsule with fast change system.
Weedo boys Monster outfit, this is the launch collection
Weedo Cyrus Meyssamy and Antje Risau
Weedo Exhibition dinner stand
Weedo girls bunny outfit
West Exhibition dinner stand
West Snowboarding La Hache
West Snowboarding's busy graphic Lasalle with bamboo wood core for intermediates
West's founder David Lambert.
Woo Exhibition dinner stand
Woo gaming platform, the device records your actual tricks statisctics onto your smart phone and then you upload results and you can compare yourself with other riders around the world
Woo's Dirk Zeevenhooven
YES. Basic Decade has a lighter core, better flex and more snappy new topsheet with slambacks.