Shops 1st Try, Austria Roundup

This year’s Shops 1st Try on-snow demo was blessed with a first day made of dreams, as seriously deep powder welcomed 90 plus brands brands and over 200 retailers to the Alpbach event. There wasn’t a powder board left in the village on the first day as everyone got down to the serious job of testing the most ideal kit for the conditions. The first evening’s exhibition dinner saw everybody recounting their awesome day against the backdrop of stands from all the brands at the test. The next day retailers were again out in force and had the opportunity to try other board types as the weather turned to rain for part of the day. The second dinner was as busy as the first with everyone appreciating the mellow business vibe. Day three and the sun appeared and added to the positivity emanating from the test village. All in all the best Shops 1st Try yet. Images by Clive Ripley & Tom Wilson-North.


Issue 94 cover

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