Slide Trade Show 2017 Roundup

The UK snowsports industry were welcomed to Telford in the English Midlands on January 24 & 25 and were once again treated to previews of next season’s line before anyone else in Europe. With the event being sandwiched between on-snow demos and ISPO, it makes it a crucial show for UK retailers.

Slide is a little different from the other shows in the diary, with the vast majority of visitors being retail buyers and not the swathes of bloggers, consumers and industry personnel at other shows. It’s this that makes Slide an extremely productive show, with all brands I spoke to being fully booked for both days.

It’s been a particularly good year for UK retail, with the weakness of the pound making purchasing in the UK attractive to both domestic and international shoppers. This compounded by the extra cold weather and the success of GB Park & Pipe riders on the international scene makes for positive vibrations in the UK snowsports world.

At the end of 2016 many brands were unsure of where to price things for FW17/18 product due to uncertainty caused by Brexit, however after speaking with a number of brands at Slide it seems things aren’t as bad as were first feared. Initial projections of 15-20% hikes across the board have been scaled back to more modest rises somewhere in the 5-10% range. Text & images by Harry Mitchell Thompson.

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