LABEL-PARK.COM LAUNCHES NEW E-BUSINESS

30 Nov 2007     Rusty  Atomic  Amer Sports  X-Treme

Based in Biarritz, France, LABEL-PARK.com is coming up in January 2008 with its new online blue light special website specialised in extremesports.

Giovanni Chaffron and Jens Reichhart teamed up to create this website dedicated to alternatve sports in which its fans can purchase the best clothing, accessories and hardware from prestigious sports brands all year long and at spectacular prices!

LABEL-PARK.com is a self financed online-platform, which sells trendy core products for board- and other extreme sports. This concept is perfectly adapted to a sector that does not produce at large scales. The company will be working with several european suppliers and will develop partnerships with international actors to offer exclusiveness, limited editions, collectors, sculptures, paintings and much more in the “shop in shop” ART-PARK.

The LABEL-PARK website will have a stylish appearance: captivating the customer with simplicity and aesthetics. Design is one of the core elements of this website that is created by AUXILII in Bordeaux. The elements of nature, inevitable to the sports represented here, will play a central part in the design. The products will be presented in short clips, highlighting and thus promoting the label. LABEL-PARK even offers to produce these clips for labels which doesn’t have appropriate material. To fullfilll everyone’s desires, LABEL-PARK offers a large selection of women’s and children’s products. On top of a big investment in back office and IT solutions, it is important for the founders to respect each brand image and to contribute to their promotion.

Giovanni Chaffron has experience as the director of his own Laniakea surf shop, responsible for the O’Neill and Rusty shops between Hossegor and Biarritz. He was an organizor of Glissexpo Internatonal Fair and has established collaborations with Method Surfing DVD and the European B to B magazine Source, Export Manager at X-Treme Video.

Jens Reichhart, born in Germany and passionate snowboarder for years, is in love with the Basque country. He has been living in Biarritz for the past five years and enjoys the beautiful landscape of the Basque coast: surf and snow all in one spot! After an experience in the management team for one of the world leading upper class hotel chains, he managed to combine his business skills and his sports passion when joining the Amer Sports Team as a cordinator of sales for Atomic Snowboard and Ski, Wilson tennis and Suunto. In 2003 he started as sales manager for Germany at X-Treme Video in Biarritz and became europe sales manager a few years later.