Some say that there is just one small step between advertising and art, but others consider it a sizeable leap. Nevertheless, this is the path that Marc Ninghetto chose to take. A recognised photographer both in the world of fashion and the watch industry, in just a few years Ninghetto has become one of the biggest names in Swiss art photography and has recently collaborated with Nidecker on the 2018 artwork for both the Escape and Area snowboards .
I found my inspiration for creating this artwork in the idea of voyaging. The weathered edge of a photograph and the old Swiss stamp take us on a voyage through time.
We discover the mountain, like an apparition through a window. It invites us to come slide down its slopes, as delicate as the face that reminds us in the obscurity there is always a piece of humanity in its heart.
The artwork on this board is an invitation to a treasure hunt, to discovery. The streaks on the parchment lead us to an ancient map.
It casts a doubt on time and lends weight to the idea that the emblematic and contemporary form of the Matterhorn has always been there.
The sharp-edged graphic elements counteract the rather soft shapes of the roads and paths that each lead wherever they wish…