EX TIME APPOINTS CHRONO AS UK DISTRIBUTOR

26 Feb 2008

The Extreme Group, founders of the Extreme Sports Channel, have this week joined forces with Chrono, one of the UK’s leading watch distributors. The deal will see Chrono take the UK distribution for Extreme’s new brand, EX Time.

The EX Time watch range (www.extreme-time.com) is a new range of timepieces with style and distinction. Extreme delivers a range which not only appeals to the sports market but bridges the void for those who aspire to the lifestyle but don’t necessarily participate in the sports. EX Time’s desirability is driven by style, design, innovation and branding which underpins the whole collection.

Chrono has built a respectable reputation in the industry for working with trade outlets to achieve their goals together. They are about providing excellent customer service, helping with all aspects of the sale and using their full resources in an invaluable way.

Al Gosling, CEO of the Extreme Group: ‘We are really pleased about the new deal with Chrono as they completely understand our vision. They have invaluable experience with youth and sports brands and a great understanding of the market. The expert service which Chrono can offer will boost EX Time to the next level following a very successful launch earlier this year.’

Nilesh Patel, MD from Chrono continues ‘Extreme are a rapidly developing brand which is well positioned for tremendous market penetration in to the UK and Irish retailers. With our well established presence in the jewellery marketplace and the high awareness of Extreme already present in sports and outdoor retailers, we are expecting the product range to be very well received, creating exciting opportunities for retailers that seek a dynamic brand that is associated with modern lifestyles. The designs are stylish and slick which differentiate the brand from all the other sports brands. The aspirations are well defined and we are excited about the collections that are scheduled for this year. We believe that the timing is perfect for Extreme.’

For more information check out www.extreme-time.com