CUSHE INVESTS IN NEW RECRUITS TO DRIVE GROWTH AND AWARENESS

05 Mar 2008

Cushe®, the independent lifestyle footwear brand has appointed two new marketing specialists to help drive the future growth of the brand, and increase awareness amongst consumers and trade. With immediate effect, Ciaran Henderson and Oiwah Chong have been appointed to the roles of Marketing and Events Manager and Marketing and Communications Manger respectively. Both will report to Martin Dean, Managing Director.

Working together, Henderson and Chong will be responsible for managing and developing the overall marketing plan, building brand strategy, overseeing marketing campaigns and controlling the budget. Both will be based in the company’s head office located in St Albans, UK.

As Marketing and Events Manager, Ciaran Henderson will be accountable for all aspects of events, sponsorships, trade shows and brand conferences in UK and Europe. He joins Cushe® following two years at Animal, as Event’s Manager.

Oiwah Chong joins Cushe® after three years at Columbia Sportswear, most recently serving as Marketing Communications Manager UK. She will be responsible for all areas of Advertising, PR, retail promotions, in store point-of-sale and marketing support materials.

“We are pleased to welcome Ciaran and Oiwah to Cushe, their strategic marketing experience will play an important role in executing our vision in strengthening our position and awareness in the international lifestyle footwear market”, said Martin Dean, Managing Director. “We are committed to supporting our current retailers with consumer and trade activity that will increase our awareness and drive sell-through. We are a young brand that has invested the last few years developing our footwear, ensuring we have exciting and innovative product and we are please to be in a position where we can invest in the development of the brand”.