Sole Technology, the maker of etnies, éS, Emerica, ThirtyTwo and Altamont, today announce their plans for direct distribution in the Spanish market. This announcement follows last year’s move to distribute direct in the United Kingdom.
Spain is a European action sports’ hot spot and thus an important market, by selling direct it’s hoped to contribute towards strengthening Sole Technology brands and service to customers. “With the importance of the Spanish market and their thriving skate and street culture, distributing direct to Spain will allow us to focus 100% on the development of our brands and customers at the same time” said Jan van Leeuwen, Director of Sales and Marketing.
Pepe Espino, appointed Country Manager for Sole Technology Spain SL, joins the Sole Technology team following many years in the sporting goods and fashion industry, including work with companies such as Diesel and Nike. “It is a great honour to lead this new project in Spain.” says Pepe. “I love what I do, and I think that if you like what you do, the people around you appreciate and respect your work and results follow”.
"We are lucky to have an excellent team behind us with many great sales and marketing initiatives planned, which can only help our brands continue to grow and further succeed in the future” he added.
Sole Technology Spain SL will be responsible for all Sales and Marketing activities in Spain for Etnies, éS, Emerica and ThirtyTwo with offices headquartered in Barcelona, which are currently being renovated. Morecommunication will follow to Spanish customers upon completion of
transition.
Now SL, Sole Technology’s current Spanish distributor, will finish by delivering the Fall 2008 product while Sole Technology Spain will beresponsible for offering the Holiday 2008 collections. The team would like to thank Now SL for their hard work and commitment over the many previous years.
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