LG ELECTRONICS BECOMES TITLE SPONSOR OF FIS SNOWBOARD WORLD CUP

14 Apr 2008

The International Ski Federation (FIS) and LG Electronics are pleased to announce a new cooperation whereby LG Electronics will become the title sponsor of the FIS Snowboard World Cup as of the 2008-2009 competition season. LG Electronics will also be a major sponsor of the FIS Snowboard World Championships 2009 in Sungwoo, Gangwon Province, Korea.

“We warmly welcome LG Electronics onboard as the new title sponsor of the FIS Snowboard World Cup. As a dynamic, global series, the FIS Snowboard World Cup is happy to have found a similarly-minded, creative partner in LG Electronics,” said FIS President Gian Franco Kasper. “We look forward to working with LG Electronics to write the next chapter in the development of Snowboarding which has grown to be one of the most loved winter sports, especially among the youth.”

“LG is sponsoring the FIS Snowboard World Cup because it fits well with our image as a company that takes on new challenges to create electronics that are stylish, innovative and in tune with our customers’ needs,” said Sung-Hun Han, Vice President of Global Brand Marketing at LG Electronics. “Our participation in this sporting event will help us meet even more people who will enjoy our mobile phones, televisions and other high-tech products.”