During the two-day Source European Snowboarding Industry Forum which gathered more than 120 international attendees in Livigno, Italy, EuroSIMA’s Mountain Division held the second annual snowboard industry party, the Snow Ball.
It was also the opportunity to host the second European Snowboard Industry Awards ceremony. Held annually these awards recognize the most outstanding achievements of both brands and individuals in developing the snowboard market in Europe.
Three Awards were given: The SOURCE Breakthrough Brand of the Year recognizes the activities and efforts of the brand that has been seen by retailers to have progressed the most in the year. The award has been selected on via a survey made by the Source Magazine to European retailers. And the winner is the Swiss brand Zimtstern.
The ispo Product of the Year is awarded to the most innovative product of the selling season 08/09 and selected by an independent jury from the winners of the ispo Boardsports Award. The Winner is Burton’s Mini Shred Collection. The goal of Burton was to revise the board, boots and binding lines to develop absolutely new designs and features, which would completely revolutionize the way that children learn snowboarding.
The EuroSIMA Lifetime Achievement Award was voted on by the EuroSIMA Mountain Division Committee and presented to Drew Stevenson for his
incredible contribution to the development of snowboarding worldwide and for the hard work and efforts he put into the successful creation of the TTR World Snowboard Tour.
For more information check out www.eurosima.com
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