METHOD PARTNERS UP WITH BOOMERANG+

15 Jul 2008

Leading independent television productions Group, Boomerang+, has entered into a partnership with Method snowboard magazine and online TV channel.

Boomerang+ will offer its international TV production skill to enhance Method's online TV output, as well as supplying Method with security and support for the print magazine and website.

Boomerang+ is a leading action sports content producer based in the UK. The company is best known in the UK for its award winning network show "Freesports on 4" (Channel 4). Expert, creative and highly motivated production teams span the globe to deliver inspirational and exhilarating programmes from some of the world's most spectacular locations.

Boomerang+ sees this partnership as a natural and exciting extension to the business, and realises the potential benefits for both companies due to new crossover opportunities.

Through this partnership, Method can utilise Boomerang+’s expertise in television production to increase its TV output for www.method.tv. Method aims to progress towards becoming the definitive snowboard TV website in Europe and has a firm development plan in place to achieve this. Method will also count on Boomerang+'s support and infrastructure to reinforce and continue building upon Method Mag's position as Europe's leading core magazine, along with www.methodmag.com, by far the most viewed snowboarding website on the continent.

Gareth Rees, executive director of Boomerang+, said: “We are extremely pleased to be working alongside Method. Method is one of the most credible brands in the action sports scene and we are very excited to bring publishing and TV together to take advantage of new media platforms.”

Duncan Brown MD of Method said: “Method teamed with Boomerang+ will make for an unbeatable team, building media partnerships across the board of the global snowboarding scene. I and the Method team are stoked to have such a partnership with Boomerang+ and look forward to a great future together.”

About Boomerang+
The Group, founded in 1994, has extensive experience in producing content in a variety of genres, including youth programming, music, entertainment, children’s programming, action sports and drama. Boomerang+ is ranked in the top five independent television production companies, by revenue, in the Nations and Regions according to the Broadcast Survey (Nations and Regions) 2007. The Board’s strategy is both to achieve strong organic growth by leveraging the Group’s existing customer base coupled with strategic acquisitions, with a view to becoming a major supplier to UK networks looking to satisfy their Nations and Regions quotas.