Animal Men’s Surf Apparel FW16/17 Preview



Could you explain you cold water surf apparel game to our readership?
FW16/17 is the first season we have introduced part of the line that’s been influenced by cold water surf. The idea came from surfing the local reefs to Animal HQ and feeling the need for product that was functional without looking like the typical outdoor brands that would usually make this product.

Although the initial concept derived from surfing cold water, we see this as an opportunity to design product that offers style with function, which essentially battles the British elements for those committed to living an active outdoor lifestyle in the U.K.

Any collaborations to drive home the message?
We have collaborated with a local surfer and photographer on some tee shirt prints that showcase our local reefs on a good but cold winters day last year. This is the 2nd winter season we have used local surf photography and the reaction has been great. The U.K surfer can relate much more to these kind of shots compared to the cliche perfect wave breaking with a desert Island backdrop.

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Could you talk us through any tech features.
For the more technical aspect to the line, we have utilised some of our key Winter categories and updated them with technical features.

This capsule collection offers 12 styles across Tees, Hoodys, Jackets, Shirts, Footwear and Headwear.

And colours?
We design the Mainline range into 3 colour stories which can be visually merchandised.

We have designed this capsule using limited colours from each of those colour stories.

That way, it can be visually merchandised with the rest of the range or be pulled out separately as a whole collection with it’s own palette. 

Please talk us through your key products.
Some key products in the line are our heavy Parka that’s borg lined with a DWR coating.

We are continuing with the fabric blocking trend on a couple of our new hoody/gilet styles.

We are using a DWR coated polyester which contrasts with a quilted brushback fleece that we have lined with a Thinsulate wadding to give you that extra warmth.

Heavy gauge, jersey lined, zip through knitwear using twisted yarns also have the Thinsulate wadding.

Another key category for us in winter are our lined shirts. Building on the success of this category we have offered a quilted, brushed cotton twill flannel again using Thinsulate.

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21


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