Rip Curl Women’s Surf Apparel SS17 Preview

Retail Buyers Guide:  Women’s Surf Apparel SS17 Trend Report

INTERVIEWEE: Valérie Wieser (Head of Design Girl)


What are the main trends in your Surf Apparel collection for spring/summer 17?
The key for this summer is all about blue!

We were in Ibiza this year to get our Summer 17 inspiration and so the inspiration came from the blue of the mediterranean and the house shutters but also from the fabrics.

The wash is also really important, from pigment dyed to salty wash or dyed prints. It creates a used look which is more and more on trend.

“Kiss the sky” is about a dry area where the colours are less saturated and the sunset is a pastel pink. These delicate colours then mix with the denim indigo blue.  Here you might find a collection which involves a crop top mixing with the high waist long skirt. 

The attention is more on the details in this theme, such as the embroidery like on the jumpsuit chambray.

We were looking to create simple silhouettes which are easy to wear anywhere and at anytime, a bit like a timeless trend piece for the summer beach holidays.

We also have “Ibiza Vibes” which is one of our main themes. The inspiration for this came from the view of the hippy beach life from the 70’s. This would involve the white crêpe viscose shirt, pant and swimwear with a touch of the ibiza blue colour, but also with the fuchsia colours as inspiration from the bougainvillea flowers in Ibiza. The island is full of this plant on the white walls and we have some key pieces based on the above.

The key pieces in this theme are the maxi dress with an allover print in crepe viscose. There is also the new beach pant which is wide at the bottom and the hippy shirt with a butterfly sleeve in light viscose woven

The last theme is “Sun and surf”. Taking inspiration from the 70’s, we also found old pictures of tees, boardshorts and posters to create this theme.   “Surf Daze” is based on vintage ringer tees and fleeces with vintage log prints. The main colours are heather grey, burnt peach and aqua blue. This is a really fresh & young looking collection, strongly linked to the beach vibes.

What role do the patterns and prints play ? Are there any crossovers from other collections / lines?
The allover prints in the summer collection are the most important. These all start with the bikini and then we move onto the other apparel and accessories such as the matching beach bags and towels. It then becomes a full package with cross merchandising available.


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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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