Duster Longboards SS17 Preview

CATEGORY: LONGBOARDS
BRAND: DUSTERS
INTERVIEWEE: Nano Nobrega (Creative Director)

Dusters Keen Downhill

Dusters Keen Downhill

New developments: What is hot and trending in the segment right now?
Construction wise, Dusters are bringing a couple of new downhill models to our line. The new Keen Downhill features a shape with W-concave and V-Ply core for a stiff, fast and stable ride. With attention to the design and details, this board features Metallic Gold Swirl wheels, Metallic Gold graphics and an amazing looking wheel wells showing through the vertical ply core. The Perch, is a perfect hybrid longboard for high speed hills and tricks. Looking more like a stretched out popsicle deck, a 9.5” x 36’ functional shape with kick on nose/tail and the new limited Orange Kryptonics, you can go from a hill straight to a bowl with this board.

Cruisers are on a come back and we launched a whole line of cruisers based on a solid artist collaboration with a group called California Locos. We also have collaborated with some graffiti artists to create true pieces of art that can not only look good but perform even better in parks or street. Shops are after good looking cruisers with a good hybrid performance between a commuter and a shredder.

Technologies and board constructions are important topics in longboarding. 
a) What are your main stories for next season?
The Keen Downhill featuring a heavier and stiffer W concave shape for higher speeds and our new cruiser collaboration with California Locos that include big names in art like the king of Cholo graffiti, Chaz Bojorquez and the John Van Hamersveld, the guy behind Endless Summer and album covers for Rolling Stones and Beatles.

b) How do you help retailers communicate these developments to customers?
With online and in-person sales meetings and through clinics that we provide to our major retailers, we are constantly lecturing our buyers and store managers. We also provide extensive sales tools through a variety of material like catalogs, videos and photos.

What are the hot trends in accessories?
We don’t do accessories.

Please tell us about your 3 main products for the season?
• Keen Downhill (mentioned above)
• Pearch (mentioned above)

Dusters Pearch

Dusters Pearch

• California Locos cruiser series – A collaboration with 5 artists called the California Locos. This collab will be followed by a variety of art shows and events to promote the boards.

Duster Locos

Dusters Locos

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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