Quiksilver Watches SS17 Preview

Retail Buyers Guide:  Watches SS17 Trend Report


Kombat Chrome

Kombat Chrome

What are the current big trends with boardsport watches retailers need for 2017?
We’re focusing on technical & quality products. We want to offer good looking & premium products at an affordable price. This season we have simplified products, using premium materials, with a lot of attention to detail.

What are the main price points in terms of revenues and what is the price point ceiling for selling watches in boardsport retail?
Our watches range from 49 to 349€ with the same level of style, comfort & quality across all styles. If you’re looking for a watch with all the basic functionalities, we offer watches at under 50€ in their price point (49€ : Windy for Kids & 79€ : Furtiv & Tactik) , if you are looking for more functions such as tide, the price will be just over 100€ (Addictiv S @ 119€ & Addictiv 2.0 @ 129€). We also offer watches with Swiss made movement, at 349€ (Seafire Leather & Seafire Nato).



What are your main stories in terms of styles and materials for 2017?
We have 2 main stories in our ranges : fashion focused & performance watches.

Our fashion watches are clean and minimalist in design with a focus on details and material quality. Our surf performance range includes basic time to tide functions, with an emphasis on comfort. We only use high quality materials such as 316l Stainless steel, and silicone straps which are softer than PU, high resistant to UV and ideal for use in and around water. All bands are made from Italian leather.

In terms of functionality, what are the main features customers demand from a boardsports watch?
Our customers are looking for style, comfort and quality.

This means the watches have to be  waterproof and made from high resistance materials that can withstand salt water & UV. Quiksilver watches are made from 316L Stainless Steel material which is scratch resistant mineral crystals, with genuine Italian tanned leather used for the  watch wristbands. In terms of functions every watch provides you with time, date, tide & water height, chrono, heat timer, etc

Please give us a preview of the 3 key products for next season.
Seafire (leather & nato) :
Our most premium watch: Swiss made, with date & chrono functions in a 44mm stainless steel case, with hardened scratch resistant mineral crystal and anti-reflective coating. It features water resistance up to 100m and comes with either an Italian leather band or a nylon nato strap.



Kombat Chrono:
A timepiece with high attention to detail. The kombat Chrono comes with Japanese  quartz movement and chronograph function as well as date. The watch  features a 43mm wide stainless steel case, with an external rotating bezel, a hardened scratch resistant mineral crystal and a screw down case back, with a  100m water resistance functionality. The case is fitted with a stainless steel bracelet and a locking deployment buckle.

Addictiv 2.0:
Introducing the Addictive 2.0 tide watch featuring Quiksilver’s award winning DEEP TIDE System Technology, with 15 years of pre-programmed tide data for 200 spots around the world. Plus our European Tide edition includes tide info for 100 European beaches & 100 more of the most famous breaks in the world. It’s packed with features and boasts a polycarbonate case with reinforced acrylic crystal face, marine grade stainless steel buckle, durable silicone strap construction.



Brand Previews


Quiksilver 82

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Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20


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