Jucker Hawaii

Jucker Hawaii Longboards SS17 Preview

INTERVIEWEE: Mike Jucker, Co-Founder and Brand Manager

san-sebastian-1How is the current situation on the longboard market in Europe?
I don’t think much has changed from the last overview. The market is still correcting itself. Overstocking and price dumping in the retail segment is still an issue.

New developments: What is hot and trending in the segment right now?Skateboarding. I personally reconnected with skateboarding and the fusion between street skate and free ride. I think we will see more of that in the years to come.


Technologies and board constructions are important topics in longboarding.
a) What are your main stories for next season?
We are super excited; we are having street and park decks, wheels and a truck in the pipeline. In fact we just released decks. Our “Streetballs” freeride wheels we just launched got nothing but great reviews in the German Core Scene. Definitely stoked on that.

Our German company is now also working with local manufacturers and we will be releasing smaller series of decks from local factories. Soon we will release a Dancer 100% Made in Germany.

b) How do you help retailers communicate these developments to customers?
We are sending out regular newsletters to our retailers and created an exclusive dealer only shop on our website.

What are the hot trends in accessories?
That is kind of a tough one for me as we were not really part of the accessories market up until just recently. One thing is for sure our tools are selling like hot cakes.

Please tell us about your 3 main products for the season?
As mentioned earlier we are now focusing more on individual parts supplementary to our complete boards. We have our “Streetballs” that are already turning heads.

I am also looking forward to the launch of our new truck and since we are also water-loving people, we actually just came out with a small line of SUP Surfboards.

Our wheels are always in motion so if you like to keep up with us you better follow us on our social media sites. 

Brand Previews


Jucker Hawaii 83

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19


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