Neff Watches SS17 Preview

Retail Buyers Guide:  Watches SS17 Trend Report

CATEGORY: WATCHES
BRAND: NEFF
INTERVIEWEE: KEVIN DELL (DIRECTOR OF MERCHANDISING)

Flava Watch Black Ice

Flava Watch Black Ice

What are the current big trends with boardsport watches retailers need for 2017?
Key trends include analog movements, textured prints, and wild graphics.

What are the main price points in terms of revenues and what is the price point ceiling for selling watches in boardsport retail?
Neff is positioned as an opening price point brand within the action sports watch landscape. Our watches are built around being a fun and fashionable accessory that tells time. Key price points for us fall into the $20-$45 USD range, but our offering also includes some more elevated styles with metal cases at up to a $65 price point.

What are your main stories in terms of styles and materials for 2017?
We have two key stories: Spacetime, and Bae-cation. Both stories coincide with and complement our apparel offerings for the season. Spacetime features weathered crystal washes and wild outer space imagery. Bae-cation is centered around saturated tropical colours and beach babes.

In terms of functionality, what are the main features customers demand from a boardsports watch?
Neff customers are looking for exciting, fun watches that help them stand apart and are durable enough to hold up to their lifestyle.

Please give us a preview of the 3 key products for next season.
Daily Woven – Miami

daily-woven-watch_miami-1
Daily Wild – Meow

Daily Wild Watch Meow

Daily Wild Watch Meow


– Flava – Black/Ice (image top of the page)

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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