Rip Curl Watches SS17 Preview

Retail Buyers Guide:  Watches SS17 Trend Report


Search GPS

Search GPS

What are the current big trends with boardsport watches retailers need for 2017?
The customer is asking for something else more than just the time; tide, surf tracking and conditions are some of the features customers are asking for.

What are the main price points in terms of revenues and what is the price point ceiling for selling watches in boardsport retail?
We try to cover all needs; from someone who wants just a basic, good-looking watch that you can go surfing with (100M Atom digital at 75€) or one with tide info (100M Rifles tide watch at 130€) to the customer who wants to track his surf (100M Search GPS watch at 350€)

What are your main stories in terms of styles and materials for 2017?
Even though you’ll find some ‘style’ watches in our range, we are focused on surf and tide watches. The main styles for us are the Search GPS watch, the only watch that can track your surf and give you the exact time, tide and GPS location with only one touch.

Also our Rifles tide watch is probably our most popular style, giving you 500 tide locations.



Brand Previews


Rip Curl 83

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20


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