Madrid Longboards

Madrid Longboards SS17 Preview

INTERVIEWEE: Shane Maloney (Product Director)

Madrid Indie Bamboo

Madrid Indie Bamboo

How is the current situation on the longboard market in Europe?
There’s been a lot of shake-ups in the industry this year, with some longboard companies restructuring and others unfortunately closing their doors. Retailers are having to adjust to these changes and learn the new landscape. Our message to retailers right now is that Madrid has been around for 40+ years and we’re not going anywhere!

New developments: What is hot and trending in the segment right now?
For the casual skaters, the complete longboards and cruisers are trending with an emphasis on aesthetic over performance (matching wheels/trucks to graphics etc.)
For the core downhill skaters, wheels with wider, more supportive cores like the Venom Cobra Core Cannibals are a must-have.

Technologies and board constructions are important topics in longboarding. 
a) What are your main stories for next season?
Our Downhill team is currently riding our Formica/Maple combo lamination, designed to maximize torsional strength and decrease road vibrations at high-speed.
We are continuing to use combinations of Maple, Birch, and Bamboo to create boards with the perfect amount of flex for carving and cruising.

b) How do you help retailers communicate these developments to customers?
This year we’ve invested in some clinics and events to spread the sport and give people an opportunity to test out our boards. One event we’re particularly proud of is the PumpKing Challenge Series in Switzerland.



What are the hot trends in accessories?
– High-end cast trucks like the Rogue Cast are an affordable high-performance option for downhill skaters.
– Wide wheel cores as mentioned above.

Please tell us about your 3 main products for the season?
Madrid will be dropping a full collection of new boards for Spring ’17, with fresh designs for a wide variety of skate disciplines.
The Venom Mach 1 Wheels are being hailed as the ‘fastest wheels in the world’ after Venom rider Erik Lundberg broke the world speed record reaching 130.63kph on the wheels.

Venom Mach

Venom Mach

We have a Collaboration Reissue Vans shoe being released in celebration of Van’s 50th Anniversary. The Vans Madrid Fly shoe was Vans’ first collaboration shoe with a skateboard company.


Vans 50th Anniversary Madrid Fly Pro Classic

Brand Previews


Madrid 83

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19


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