Protest Men’s Streetwear FW17/18 Preview

Retail Buyers Guide:  Men’s Streetwear FW17/18

Category: Men’s Streetwear
Brand: Protest
Interviewee: Anjet Wesselink, Head of Marketing

What is the HOT streetwear trend that customers want and retailers cannot afford to miss this season?
This year we are inspired by a theme we call Carnival Royale. Think steampunk, think carnival, think retro-future. We take the old and the new and mash them together producing a classic image, with a dash of the absurd, which demands a closer look. We’ve noticed that more people are attracted towards the unusual along with the practical, and have therefore included more mixes in our fabrics for our sweaters and coats.


How does streetwear from boardsports companies stand out from “regular” streetwear?
At Protest our streetwear always reflects an element of athletics. We make sure to incorporate prints and design that inspire and encourage activity, while providing a fashionable and functional everyday option, reinforcing a strong lifestyle identity.

Looking at bottoms, what are the trending cuts, colours and materials this season?
We don’t really have streetwear bottoms, only active bottoms.

What are the cuts, colours and materials for this season’s tops?
We’ve incorporated our Carnival Royale aesthetic in our sweaters, working in unique allover prints, acid washes, along with stripes and mixed materials. Our colour groups include blues together with lime, with a refreshing burgundy for an athletic street feeling. Reflecting the steampunk vibe we also incorporate rust orange together with vibrant greens.

How have price points evolved and what are the main price point windows this season?
Protest continues to offer high quality and fashionable wear at competitive price points.

How do you support retailers in terms of marketing and sharing new products and looks? And what can retailers do to generate excitement for new collections on social media?
We produce extensive photography and video that highlight our wear on models and athletes, revealing tasteful and trendy clothing combinations. We are also developing a burgeoning social media strategy with assets that can be well utilised by retailers. Keep your eyes peeled for an exciting and extensive stunt-like advertising strategy that is bound to get a lot of attention.

Please take us through 3 key products/styles in your collection and tell their story.
The Broadcast Jacket abides to the usual high level of Protest design, along with new elements that elevate the functionality and look. Canvas sleeves, a wool like woven exterior, and teddy fur interior, all come together in a dark blue and asphalt colour group in a functional, 20K water-repellent, and street ready jacket.
In fact, this season all of our streetwear jackets will be treated for water resistance to provide performance in tandem with style.
The Carrier jacket is a great affordable soft-shell. It’s functional, water repellent, and features contrasting neon green accents.
We’re also bringing a line of all-over print sweaters to market like the centre striped Boston, and the large Protest logo printed Jeremy.
It’s the Moss hoodie, however, that might be the most fascinating new choice in our collection. The Moss features a mix of both soft-shell like material and standard sweatshirt fabric, embodying our mission to combine classic and innovative elements.


How do you see the overall health of the boardsports apparel market?
The boardsports apparel market is alive and well. Apparel designed for and inspired by boardsports will remain a presence in our culture as the lifestyle that surf and snow represents: freedom, exploration, and determination, continues to fuel a positive identity. That identity is something people relate to and wish to join. Protest is determined to get you there, and our gear and clothing brings you one step closer to realising those positive ideals and representing them to the world at large.


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84 Protest SNOW

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19


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