Switchback

Carve Sunglasses 2017 Preview

Retail Buyers Guide:  Sunglasses 2017

CATEGORY: SUNGLASSES
BRAND: CARVE

Title Image

What do you think are going to be the key trends for sunglasses in 2018?
We see more of a move to new versions of retro shapes with interesting combinations colours and finishes.

Which of these trends are you incorporating into your collection and how are you doing that?
Along with new style injections we are also reinventing some of our most successful styles from the past and allowing everything to relate to each other through the use of matte finishes and metal details.

King Cobra

King Cobra

What lens technologies are you working with? Please explain.
The majority of our product utilises polycarbonate technology combined with coordinate lens colours and the appearance of subtle reflective iridium.

What are the most popular lens tints you’re offering? Do you have any new additions planned?
Frame style is a significant influencing factor in regard to lens colour, but Grey, Green and Brown tend to be ongoing. Iridium reflective lenses have been popular, but we see a move to a more subtle approach to colour in this area.

Montego

Montego

What colour pallets and patterns are you using for your frames?Organic colours work well with matte finishes and metal details. Translucent darks in Brown, Char, Olives and Blacks along with matt torts and gunmetal. There is also a trend toward transparent frames in organic colours.

If you do prescription glasses: what are the main trends here and how are you implementing them?
Prescription glasses is something we are looking at doing going forward, but as noted before we see new versions of retro shapes with interesting combinations colours and finishes being also relevant in this area..

Switchback

Switchback

3 key products – names& features:
New style names like VERVE, RIVAL and BOHEMIA are part of our ranges going forward. Key features are matte finishes and metal details, organic colours, new versions of retro shapes, reinventing successful styles.

Brand Previews

Advert

86 Carve SURF

Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

UK_N103_Cover_page-0001(1)
Send this to a friend